BetterCloud is the first provider of SaaSOps solutions to manage and secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes and policies across a company’s SaaS application portfolio. A pioneer of the SaaSOps movement, the company established the first-ever “SaaS Application Management and Security Framework” via two published books entitled “The IT Leader’s Guide to SaaSOps” — Vol. 1: “A Six-part Framework for Managing Your SaaS Applications” & Vol. 2: “How to Secure Your SaaS Applications.” BetterCloud is headquartered in New York City with offices in San Francisco, CA and Atlanta, GA.

We’re a high energy, high growth SaaS company seeking a Senior Manager, Customer Marketing to join the Growth Marketing team. This person will have 3-5 years of customer marketing or demand generation experience, preferably in a B2B organization, and will play a key role in the Growth Marketing and Customer Experience teams. 

Requirements

• 3-5 years of B2B marketing experience, preferably with customer marketing
• Experience with marketing automation software and CRM (Marketo and Salesforce)
• Understanding of marketing fundamentals, including marketing/sales funnel, and personas
• Experience running customer enablement and success programs to drive engagement and account expansion
• Knowledge of key Customer Experience KPIs
• Enthusiasm and dedication to creating happy, successful customers, leading to future advocates and influencers
• Ability to work cross-functionally across Marketing, Sales, and Customer Experience to execute on customer engagement programs from conception to reporting
• Experience running webinars and/or online workshops
• Success working with tight deadlines and turnaround times
• Great writing and communication skills and an appetite to understand technical subject matter
• Highly organized with tireless attention to detail
• Ability to track projects and report on progress
• Excellent analytical skills and ability to aggregate data from multiple sources
• A can-do attitude and a willingness to roll up your sleeves as part of the team

Responsibilities

• Concept, plan, execute and manage activities that drive customer engagement and be the ultimate owner of the customer marketing strategy
• Establish a solid understanding of the customer lifecycle and customer journey and develop a framework and playbook for different customer segments
• Work with the Customer Experience team and Data team to refine customer segments and evolve specific segment attributes. 
• Support the Customer Experience and Growth teams by organizing campaigns and webinars––from planning and logistics to content preparation and promotion
• Play a key role in working with Sales and Customer Experience in identifying key accounts for expansion
• Apply a demand gen mindset and methodology for account scoring and lead flow for upsell opps
• Cultivate a dotted-line directional relationship with Customer Experience leadership
• Work with Sales and Customer Experience to convert marketing-qualified accounts to opportunity and upsell
• Manage direct mail sends in Sendoso, from list creation to execution
• Work with marketing operations on tracking campaign ROI
• Write compelling copy for customer email campaigns, paid ads, and landing pages
• Organize digital materials to enable internal teams with easy access
• Coordinate with demand gen to support ABM campaigns and ADR alignment
• Continuously learn about our product, users, and community, and support customer marketing programs
• Brainstorm campaign ideas with content, digital and demand gen team members

Compensation | Benefits

• Competitive base salary
• Full benefits package
• Stock options
• Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled and vets.