New York, NY

Senior Customer Marketing Manager at BetterCloud

| Greater NYC Area
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BetterCloud is the first provider of SaaSOps solutions to manage and secure the digital workplace. Over 2,500 customers in 60+ countries rely on BetterCloud to automate processes and policies across a company’s SaaS application portfolio. A pioneer of the SaaSOps movement, the company established the first-ever “SaaS Application Management and Security Framework” via two published books entitled “The IT Leader’s Guide to SaaSOps” — Vol. 1: “A Six-part Framework for Managing Your SaaS Applications” & Vol. 2: “How to Secure Your SaaS Applications.” BetterCloud is headquartered in New York City with offices in San Francisco, CA and Atlanta, GA.

We’re a high energy, high growth SaaS company seeking a Senior Manager, Customer Marketing to join the Growth Marketing team. This person will have 3-5 years of customer marketing or demand generation experience, preferably in a B2B organization, and will play a key role in the Growth Marketing and Customer Experience teams. 


  • 3-5 years of B2B marketing experience, preferably with customer marketing
  • Experience with marketing automation software and CRM (Marketo and Salesforce)
  • Understanding of marketing fundamentals, including marketing/sales funnel, and personas
  • Experience running customer enablement and success programs to drive engagement and account expansion
  • Knowledge of key Customer Experience KPIs
  • Enthusiasm and dedication to creating happy, successful customers, leading to future advocates and influencers
  • Ability to work cross-functionally across Marketing, Sales, and Customer Experience to execute on customer engagement programs from conception to reporting
  • Experience running webinars and/or online workshops
  • Success working with tight deadlines and turnaround times
  • Great writing and communication skills and an appetite to understand technical subject matter
  • Highly organized with tireless attention to detail
  • Ability to track projects and report on progress
  • Excellent analytical skills and ability to aggregate data from multiple sources
  • A can-do attitude and a willingness to roll up your sleeves as part of the team


  • Concept, plan, execute and manage activities that drive customer engagement and be the ultimate owner of the customer marketing strategy
  • Establish a solid understanding of the customer lifecycle and customer journey and develop a framework and playbook for different customer segments
  • Work with the Customer Experience team and Data team to refine customer segments and evolve specific segment attributes. 
  • Support the Customer Experience and Growth teams by organizing campaigns and webinars––from planning and logistics to content preparation and promotion
  • Play a key role in working with Sales and Customer Experience in identifying key accounts for expansion
  • Apply a demand gen mindset and methodology for account scoring and lead flow for upsell opps
  • Cultivate a dotted-line directional relationship with Customer Experience leadership
  • Work with Sales and Customer Experience to convert marketing-qualified accounts to opportunity and upsell
  • Manage direct mail sends in Sendoso, from list creation to execution
  • Work with marketing operations on tracking campaign ROI
  • Write compelling copy for customer email campaigns, paid ads, and landing pages
  • Organize digital materials to enable internal teams with easy access
  • Coordinate with demand gen to support ABM campaigns and ADR alignment
  • Continuously learn about our product, users, and community, and support customer marketing programs
  • Brainstorm campaign ideas with content, digital and demand gen team members

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock options
  • Career growth with an industry innovator

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

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Where we are

We're in the heart of Chelsea where theres lots of great lunch and happy hour spots! Plus, the office is near tons of subways and Penn Station.

Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AngularJSFrameworks

What are BetterCloud Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

Competitive salary + full benefits package, stock options, 401K, stocked kitchen, high end tech tools, team outings and more!

Jobs at BetterCloud

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Senior Director, Product Marketing

Greater NYC Area
1 week ago
As the Director of Product Marketing, you will be leading the team’s efforts in driving awareness, consideration, and adoption of BetterCloud products. You will be responsible for developing our product positioning, creating powerful messaging, supporting development of our go-to-market strategy, and leading the execution of key launches and campaigns that push our business forward. This role is cross-functional in nature and will require successful partnership with product, sales, customer success, partnerships and various other teams across the company.