Senior Director of Product Marketing
What you will be responsible for:
Own all components of product marketing and enablement execution, from internal and external collateral creation to training and certification programs by vertical
Define and own messaging and market differentiation per target audiences
Build repeatable product marketing playbooks and systems that can be measured, constantly iterated and scaled
Become the expert on our customers, market segments and competition Plan the launches of new products/offerings including internal/external communications, training, and promotional events
Build sales enablement and training materials
Develop collaborative partnerships across the organization, including with product, engineering, IU (intelligence unit, aka research) sales, customer success and marketing
Communicate constantly and intelligently with customers; be the voice of the customer for the CB Insights organization
Define smart goals for you and your team and manage against measurable KPIs; CB Insights is data-driven
Being a magnet for talent that can attract, hire and develop exceptional talent as we build a world-class product marketing capability
What you bring to the table:
As a leader:
10+ years of formal product marketing / strategy / marketing leadership leadership experience at a fast-growing technology, market research or advisory firm
Deep familiarity with the needs and goals of the corporate functions CBI customers are in
Clear, fast and hard earned career progression
Track record leading and developing high performance teams of 10+ professionals
Experience building incentive and career progression programs that drive career advancement and retention of great talent
As a product marketer:
Product marketing strategy & execution
Brand activation / rebrand skills
Experience working with sales and CS teams to tangibly improve mid-funnel and retention metrics
Understanding and experience selling SaaS products with moderate to high price tags into enterprises ($50-$250k per annum)
Impeccable copywriting and presentation building skills
Be data-driven and be willing to nerd out on data to get to the right ideas and answers
Knowledge that ranges from good to great in:
Product marketing
Customer engagement marketing
Event marketing
Demand generation
The Perks:
- Amazing culture: Happy, Helpful, Humble, Hungry. Learn more here
- A newsletter that 600k people follow: Sign up here.
- Be Healthy: Health with HSA and FSA options, dental, and vision insurance along with unlimited/take what you need sick day policy
- Plan for the future: 401k with up to 4% match
- Continued Learning: $1,000 yearly continuing education stipend
- Rest and Relax: Competitive vacation and holiday plans
- Refuel: Daily lunch stipend, unlimited snacks/coffee
We know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for.
Equal Opportunity Employer: CB Insights is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you know someone who'd be perfect for the role, submit here and you'll be eligible for $5,000!#LI-JM