Senior Director of Product Marketing

What you will be responsible for:

• Own all components of product marketing and enablement execution, from internal and external collateral creation to training and certification programs by vertical

• Define and own messaging and market differentiation per target audiences

• Build repeatable product marketing playbooks and systems that can be measured, constantly iterated and scaled

• Become the expert on our customers, market segments and competition Plan the launches of new products/offerings  including internal/external communications, training, and promotional events

• Build sales enablement and training materials

• Develop collaborative partnerships across the organization, including with product, engineering, IU (intelligence unit, aka research) sales, customer success and marketing

• Communicate constantly and intelligently with customers; be the voice of the customer for the CB Insights organization

• Define smart goals for you and your team and manage against measurable KPIs; CB Insights is data-driven

• Being a magnet for talent that can attract, hire and develop exceptional talent as we build a world-class product marketing capability

What you bring to the table: 

As a leader:

• 10+ years of formal product marketing / strategy / marketing leadership leadership experience at a fast-growing technology, market research or advisory firm

• Deep familiarity with the needs and goals of the corporate functions CBI customers are in

• Clear, fast and hard earned career progression

• Track record leading and developing high performance teams of 10+ professionals

• Experience building incentive and career progression programs that drive career advancement and retention of great talent

As a product marketer:

• Product marketing strategy & execution

• Brand activation / rebrand skills

• Experience working with sales and CS teams to tangibly improve mid-funnel and retention metrics

• Understanding and experience selling SaaS products with moderate to high price tags into enterprises ($50-$250k per annum)

• Impeccable copywriting and presentation building skills

• Be data-driven and be willing to nerd out on data to get to the right ideas and answers

• Knowledge that ranges from good to great in:

• Product marketing

• Customer engagement marketing

• Event marketing

• Demand generation

The Perks:

• Amazing culture: Happy, Helpful, Humble, Hungry. Learn more here
• A newsletter that 600k people follow:  Sign up here.
• Be Healthy: Health with HSA and FSA options, dental, and vision insurance along with unlimited/take what you need sick day policy
• Plan for the future: 401k with up to 4% match
• Continued Learning: $1,000 yearly continuing education stipend
• Rest and Relax: Competitive vacation and holiday plans 
• Refuel: Daily lunch stipend, unlimited snacks/coffee

We know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for.  

Equal Opportunity Employer: CB Insights is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.