Senior Growth Lead, Awara

| Greater NYC Area
Resident is an industry-leading startup in the Direct-to-Consumer mattress and home furnishings category. Since our founding of the award-winning Nectar Sleep in 2016, we have since launched additional new brands with the same mission of making inspiring products people love coming home to. 
Every part of our company is built around growth, experimentation and velocity. If you believe in the importance of data-driven decision making, naturally curious and possess a truly customer-centric orientation, we might just be the right company for you!
About the Role:
We are seeking a Senior Growth Lead to own all growth-related marketing and product tasks for our Awara brand. This role is responsible for driving bottom-line growth, utilizing a diverse mix of marketing, product, and growth levers both conventionally and in new novel ways. As part of a lean brand dedicated team, this role will work with product managers, marketers, engineers, copywriters and designers to fix, improve, and change anything and everything to drive overall improvements to bottom-line KPIs. The ideal candidate has proven experience owning end to end growth in eCommerce (or similar).


  • Balance marketing and product responsibilities to surpass growth goals in terms of conversion rate, AOV, LTV, revenue per session, referral revenue etc. 
  • Create and test new growth strategies and channels to fuel net new customer acquisition end-to-end, working with marketing, product, and sales.
  • Make informed product and marketing decisions based on data and analytics; A/B testing
  • Pivot between contributing to high-level decisions and understanding the low-level implications of those discussions
  • Create and empower a collaborative, growth-centric culture across the team and company
  • Work closely with the Awara General Manager to drive growth while working with a team of in house resources, contractors, and agencies to drive projects to completion. (Product Designers, Engineers, Researchers, Data Analysts, Marketers and Copywriters)


  • 3-5 years of relevant growth experience in either a B2C or B2B SaaS setting
  • Can fluently speak marketing, product, and growth.
  • Has owned all funnel metrics, key biz metrics for an entire brand
  • Strong analytics background in performance marketing and funnel optimization
  • Experience using research insights and behavioral data to inform designs which solve user problems to achieve business goals
  • A self-starter who is proactive and dedicated to getting results
  • You like to “wear multiple hats”
  • You believe that no problem is too small, just as comfortable coming up with a plan as you are executing it
  • Enthusiastic giver and receiver of feedback; comfortable managing conflict
  • Proven ability to execute in a fast-paced environment

Benefits of working here:

  • Collaborate daily with some of the brightest minds in e-commerce
  • Strong distributed workforce culture with talent located all over the globe
  • Great benefits and perks to meet you and your families’ growing needs
  • Free mattress of your choice following 90 days of full-time employment
  • Internet Retailer named us the fastest growing e-commerce retailer in North America
  • Built In NYC named Resident a “Best Place to Work in 2020” company

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • After EffectsDesign
    • AsanaManagement
    • WordpressCMS
    • ReactJSCMS
    • ProprietaryCRM
    • KlaviyoEmail
    • ConvertFlowLead Gen


Our office is in the heart of Flatiron, right near Madison Square Park and Gramercy Park. Great restaurants, bars, gyms, and shops are just steps away

An Insider's view of Resident

What’s the vibe like in the office?

The NYC office is one of the best parts of the company because we are such a beautiful cast of characters. We’re a smart but fun bunch and truly like a very diverse family. It has a laid back vibe and we love to goof around with one another. Basically you want to sit with us.


People Ops Partner

How do you collaborate with other teams in the company?

We're all required to wear multiple hats here. Because we’re spread out across the globe, seeking aid in a project is a lot easier than I ever imagined. You jump on a quick call or send a Slack message. The ability to start a conversation with someone across the world and get the answer you need (and more) keeps me in awe everyday!


Manager, Social Media

How has your career grown since starting at the company?

My career at Resident has elevated beyond my expectations. Since day one (when we were just 6 in NYC) my role at the company has evolved into what I call a full-stack marketer. If you thrive in a collaborate and red-tape free environment, where breaking the standards is applauded, then you’d love working here!


Head of Programmatic & YouTube

What is your vision for the company?

Our values are the core elements that shape our vision to not only be the industry leader in our space, but to be the top best in class organization where our folks will not only have long and meaningful careers but can also give back to our community. I feel privileged to be in a company that lives and breathes this vision as our north star.


Chief People Officer

How do your team's ideas influence the company's direction?

Everyone at our company has a valid voice and opinion; Since we are all about testing ideas we've worked hard to create channels for feedback from team members. Ideas have directly affected product design both physical and digital as well as the marketing and creative strategy.


Chief of Staff

What are Resident Perks + Benefits

Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Resident employees can contribute up to $2,700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Discount on pet insurance via Petplan.
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Resident provides employees with a 401(k) matching plan managed by Mass Mutual. We match 100% of contributions up to 3% and 50% of contributions up to 5% of an employee's annual gross pay.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Resident provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Sweet, salty, crunchy, and creamy. We've got them all! Plus, all kinds of coffee :)
Some Meals Provided
Resident employees get lunch on Tuesday and Thursday.
Happy Hours
Pet Friendly
Resident's pet policy is occasional bring your dog to work on Friday.
Professional Development Benefits
Job Training & Conferences
Resident offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and learns
Resident hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
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