Position Summary
The Senior Manager, Analytics is responsible for defining, building, and managing the analytics capability and reporting processes for Moda Operandi’s marketing organization. This role will work with a broad group of leaders to shape the future of analytics, and support the long-range top & bottom line goals of the business. This position is also responsible for setting the analytic agenda, designing best practices, and applying innovative techniques and tools to create a competitive advantage for Moda Operandi.
What You'll Do
- Develop strategies to increase traffic across product categories and throughout global markets
- Define spend by channel, develop traffic goals and critical milestones
- Implement key initiatives for client acquisition and retention at all touch points
- Develop client acquisition road-map and marketing performance KPIs
- Viewed as valuable business partner by peer leaders and Board, imparting breakthrough insights and solutions
- Provide thought leadership through analytical insights that drive business decisions and outcomes
Who You Are:
- Understands the dynamics that are globally shaping both the fashion and omni-channel landscapes
- Leads the data synthesis process to assess risk, address issues, and identify costs and opportunities
- Translates attributes into key priorities with the greatest impact on performance
- Increases client acquisition, retention, and enhances the experience at every opportunity
- Demonstrates exceptional strategic agility and hands-on ownership of action based project plans
- Communicates analytic direction, marshals alignment to vision and strategy, and applies specific timelines for achievement
- Facilitates processes/programs cross-functionally and serves as a strategic business partner across the organization
- Effectively influences without authority and maintains collaborative partnerships
- Leads, develops, and motivates teams (both direct and indirect reports) in the development of comprehensive project plans and throughout execution
- Oversees vendor relationships and strategy, including negotiating contracts, and working with finance and legal partners
- Able to attract and retain high caliber talent to the organization
- Sets culture of strategic and innovative thinking by teaching and mentoring associates to see the big picture
- Ensures the analytics capability builds “best in class” practices and standards and continues to innovate modeling approaches and technologies
- Ensures the highest standards for the Moda Operandi brand and client experience
- Possesses excellent presentation and communication skills (verbal and written)
Essential Skills, Experience and Educational Requirements
- 5+ years of experience leading a team within a global ecommerce or omni-channel environment
- 5+ years of experience leading quantitative teams and initiatives, with the primary goal of creating innovative solutions to business problems
- 5+ years of experience building models on large data sets
- Familiarity with visualization tools such as Tableau and Looker
- Strong SQL skills, R or Python a plus
Industry Experience/Knowledge
- Luxury goods knowledge is required
- Direct ecommerce/omni-channel experience, or experience from a top-tier consulting firm
- Comprehensive understanding of the fashion and luxury goods industry, consumer products and personal technology industries, and trends affecting them
Specific Skill Requirements:
- Expert in all multivariate statistical techniques (e.g. regression, factor, cluster, etc.)
- Expert in all model development and market information principles
- Extensive knowledge and experience utilizing a broad range of analytic modeling tools and systemic solutions (marketing mix, forecasting techniques, price elasticity, test/control analysis, and working knowledge of multiple platforms and statistical software)
Educational Requirements:
- Advanced quantitative degree, MBA, or other advanced graduate degree
Beneficial Skills and Experience
- Experience driving life cycle programs, cohort-level conversion, spend by customer, and average order value
- Experience in paid and organic search, comparison shopping engines, email and other online programs
- Experience with digital analytics tools, platforms and infrastructure and/or network to acquire talent in this critical area
Required Competencies
Impact – the ability to:
- Drive change and tangible business impact, in a matrix organization, even under challenging circumstances
- Develop strategies and translate them into business plans that create measurable business results and outcomes
Communication and Influencing
- Has executive presence. Excellent at stakeholder management and driving groups, including senior levels, to conclusions.
- Communicates effectively and persuasively, with broad ranges of stakeholders--including investors, senior executives & staff
- Effectively facilitates meetings and workshops
- Ability to gain the respect, collaboration and support of cross-functional team-members without line-authority
- Team-player, with strong communication, motivational, and diplomatic skills
- Excellent verbal and written communication skills; ability to effectively interact with all levels, clients, and customers
Analytical Ability
- Can easily synthesize information and trends, from multiple sources, to size markets, identify revenue & profit opportunities, define and oversee plans required to realize the opportunities
- Selects from a range of analytic methods to design and conduct analysis appropriate to each project
- Self-motivated and passionate about creating analytical solutions for diverse and challenging problems
Strategic & Innovative Thinking
- Thinks strategically; quickly discerns patterns and trends, and understands their implications
- Creative thinker who proactively seeks new and innovative approaches
Project Leadership
- Independently and simultaneously manages several complex, high-profile projects under tight timelines
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