Senior Manager, Direct Marketing Channels
About Us
Candid is a rapidly growing healthcare startup dedicated to making high quality orthodontic treatment accessible to all. By simplifying the process and reducing costs, we can help more people feel healthier and more confident every single day. Straighter teeth are just the start.
Since we launched in 2017, Candid has treated tens of thousands of patients, brought on 300+ employees, and raised ~$90M in funding. Our team includes startup veterans with experience across healthcare, tech, retail, and finance at companies such as Lyft, Squarespace, Uber, and Airbnb.
Role
Candid is looking for an experienced marketer to lead the customer acquisition strategy across all identity based marketing channels. As a player-coach, you will be expected to take the reins and drive team results from Day 1. You will ultimately be responsible for the results of all direct identity and audience based marketing spend, revenue growth, and reporting. Your marketing channels will include but not be limited to direct mail, addressable TV, and addressable Digital. You will have sizable budgets across local & national campaigns from which you can test and scale and will be expected to build and lead a team as budgets and responsibilities grow.
What You’ll Do
- Develop a creative and cohesive marketing strategy to scale customer acquisition across all identity based marketing channels (direct mail, addressable TV, addressable digital)
- Build the team, adding critical skill sets to ensure we can achieve targets as budgets scale
- Act as central point of contact for all lists and audiences creation, testing, deployment, and maintenance across all relevant channels
- Act as customer and stakeholder for apropos martech and adtech capabilities needed and advise on audience data enrichment strategy; Develop, implement and leverage marketing tech stack with growth-engineering team to drive informed decision-making on marketing efforts
- Develop, manage, and refine the data matchback workflow to provide closed loop measurement in partnership with the Data and Analytics teams
- Develop methodologies for allocation and optimization of budgets and bidding to drive up sales volume and drive down customer acquisition costs
- Consistently drive and deliver towards sales and efficiency targets on a monthly and quarterly basis
- Work alongside our creative and tech teams to develop and test new concepts that will help us make progress on the experience personalization needed to be successful in these identity based channels
- Analyze results of marketing tests to develop insights from core customer segments complete with segment size, detail, and psychographics as well as related marketing strategy (channels, copy, creative, etc.)
- Uncover new growth opportunity (including new platforms, channels, and advertising and integration opportunities) to acquire new and engaged users
- Constantly scrutinize and analyze all ongoing initiatives and strategies, reacting appropriately to pivot spend and capitalize on opportunities
What You’ll Need
- 7+ years in performance marketing, direct mail campaign optimization and program management, and statistical analysis
- Expertise in audience data platforms like Acxiom/Liveramp, TruSignal, Experian, Conversant, etc.
- Outcome orientation, with a proven track record of execution in direct response marketing with budgets in excess of $20mm annually
- Strong background in marketing technology and data analytics, including experience working with data scientists, data visualization tools, attribution modeling, and data feeds (SQL knowledge a plus)
- Understanding of GDPR and latest data privacy regulations. Nice to have - nuances around healthcare and medical devices marketing
- Experience negotiating with vendors and other supply chain partners
- Hands-on, proactive approach and established testing philosophy
- Deep understanding of marketing's relationship to overall financials
- Excellent leadership and team-building skills
- Ability to work with multiple teams and functions within the company including creative, engineering, marketing, and legal
- High level of independence and ability to execute across the marketing stack
- Customer oriented: understanding the psychology of what works and why
Pay and Perks
- Competitive compensation and equity in the business
- Medical, dental, and vision insurance
- Easy access to work - across the street from 4, 5, 6, L, N, Q, R, W trains, and around the block from the F and M Commuter benefits
- Significant discount on our customized treatment plans and aligners
- You will grow a lot here. You’ll be surrounded by employees with deep experience in their field, who have a strong passion for doing great work and constantly learning
We continuously strive to create and maintain a diverse and inclusive environment, and are proud to be an Equal Opportunity Employer. Additionally this organization participates in E-Verify.