Senior Manager, Field Marketing

| Greater NYC Area
Apply now
About Us

They say "sitting is the new smoking". We're here to get more people moving...

Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find an activity they'll love among more than 600 activities across the U.S., Europe, and Latin America. Our goal is to multiply the number of people exercising at every company to create a healthier and more engaged workforce.

Founded in 2012 and headquartered in New York, we have a growing team in 30 offices around the world. Our mission is simple yet ambitious: defeat inactivity, and we know the only way to get there is together, partnering with companies, gyms and having the best talent.

Job Purpose

We are looking for a Field Marketing Senior Manager to lead regional field marketing initiatives for the United States. In this role, you will report to the Global Field Marketing Director and work closely with other verticals of the Global Marketing team, specially Content & PR and Growth. Your responsibilities will include consolidating demand and driving regional pipeline generation, using different channel marketing campaigns at a regional/local level, with a focus on events and local partnerships. As Field Marketer, you will have to partner closely with local leadership and sales teams, identifying regional opportunities and localizing global marketing initiatives.

What You’ll Do...
  • Liaise with local leadership (Regional Manager, US Country Manager, Head of B2B and Engagement, Gyms) on all Field Marketing initiatives to develop regional marketing plans that align with Global Marketing Strategies and support sales objectives
  • Map opportunities, prioritize, negotiate and execute local events 
  • Report on regional events results and budget
  • Manage regional partnerships and relationship with organizations and influencers, identifying local opportunities for cooperation (NGO, companies, advisors, influencers…) and evaluating and organizing co-marketing or shared initiatives
  • Execute local events, including but not limited to: contracts and payments control, alignment with partners on execution and logistics, alignment with BDD/BDR team on strategy, execution and logistics, select, brief and manage providers (booth, brand activations)
  • Partner with Global Content and Growth team to deliver and integrated marketing strategy, including content for presentations and paid media campaigns, production of collaterals from events (videos, photos, testimonials) and success cases, demand gen campaigns and request on local opportunities for press releases and PR pitches
You should have...
  • Proven track record in developing and executing integrated marketing tactics with a focus on events - B2B marketing experience is highly desirable
  • Strong sales process knowledge, understanding how sales teams consume marketing leads and drive pipeline development
  • Capable of working closely with internal stakeholders and customers
  • Enthusiastic team player with ‘make it happen’ attitude
  • Solid event organization experience
  • People management and leadership skills
  • Experience working across matrixed organizations to drive desired outcomes
  • Experience in global multi-cultural organizations and global marketing team

We're a wellness company that is committed to the health and welfare of our employees. Our benefits include:

  • Health, dental, and vision insurance
  • Gympass membership, workout anywhere anytime for the cost of one lunch
  • Competitive PTO, sick time, company-observed holidays and a floating holiday 
  • Paid parental leave
  • Education reimbursement program
  • Outstanding opportunities for personal growth and career development
  • An exciting and supportive atmosphere with intelligent (hey, at least we think so) and ambitious people from around the world!

Gympass is an Equal Opportunity Employer. Gympass does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Read Full Job Description
Apply now
loading ...


Our company is in a trendy area with plenty of shopping, restaurants and fitness facilities.

What are Gympass Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
We offer both paid long term (60%) and short term (60%) disability.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Gympass offers three types of plans: PPO, EPO, HDHP (HSA available)
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
Child Care & Parental Leave Benefits
Child Care Benefits
Gympass offers Dependent Care FSA.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Semi-annually.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, 1-to-many program.
Continuing Education stipend
Time allotted for learning
More Jobs at Gympass16 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
New York
New York
New York
New York
New York
New York
Design + UX
New York
New York
New York
Data + Analytics
New York