Senior Marketing Manager - Enterprise
Our Mission
Zocdoc is the tech company at the beginning of a better healthcare experience. Every day, we are driven by our mission to give power to the patient, building products and services that simplify and streamline the overall healthcare journey for patients and providers, delivering the modern healthcare experience they expect and deserve.
Healthcare moves slow. We move fast. Patients deserve speed and convenience.
Your Impact on our Mission
We’re building a world class Marketing team at Zocdoc -- and we’re growing fast! As Senior Marketing Manager, you’ll play a hands-on role in creating new marketing programs for our Enterprise business, helping us define strategy, execute campaigns, and measure impact. The ideal candidate is both experienced marketing to enterprise audiences and enthusiastic about building successful programs from the ground up. Reporting to the head of Provider Marketing, this role will collaborate closely with partners in Sales and Product Marketing to align on the right goals and tactics, set up baseline tracking/measurement, test various approaches (which may include both 1:many and ABM-style campaigns) and run the daily operations of the marketing program as it grows. It’s a great opportunity for a hands-on marketer to make a big impact on a key and highly visible part of the business.
You’ll enjoy this role if you are...
- Curious about trying new things, challenging assumptions, and solving puzzles in new ways.
- Excited by the challenge of building an all-new program and helping shape new processes, campaigns and strategies.
- Able to see the big picture and translate high-level strategy into operational tactics.
- Highly collaborative and used to working with various team dynamics across Sales, Marketing, Data, Creative, etc.
- Serious about your work, but not about yourself. Let’s face it - the way this last year went, you kind of need a sense of humor
Your day to day is...
- Collaborating closely with Sales to align marketing campaigns with overall new business strategy
- Establishing measurable marketing outcomes, baseline metrics, tracking processes and reporting cadences.
- Communicating marketing performance and impact, understanding key metrics and dashboards, and delivering ad-hoc analyses as needed.
- Owning daily operations as programs mature - managing deliverables, identifying bottlenecks, and staying one step ahead of marketing calendars
- Working with internal teams (including Creative, Content, Email Marketing, Engineering, and Product Marketing) to identify needs and deliver key campaign assets.
- Staying current on the latest trends in enterprise marketing - educatint yourself and the team on best practices, new technology, and fresh approaches
You’ll be successful in this role if you have…
- 7+ years of experience managing enterprise marketing campaigns (experience with healthcare industry a plus).
- Strong communication skills, both verbally and written
- Strong operational and analytical skills
- The ability to manage multiple projects autonomously in a high-growth environment.
Benefits
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- L&D offerings + a free LinkedIn learning account
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- In office perks including:
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Return to Office
The safety and health of our team members is our top priority. As local case numbers and regulations allow, our NYC office will be accessible to all fully vaccinated employees five days a week, though working in-office remains completely voluntary; everyone is invited but nobody is required to work in the office. For team members who work in-office days, we will provide an experience that supports social interaction, collaboration, and of course all of our regular perks such as free lunch. Learn more about our return to office philosophy, plans, and updates here!
