Senior Product Marketing Manager, Enterprise GTM

| Greater NYC Area
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WHO WE ARE

Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Burger King, Delivery Hero, HBO Max, Mercari, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, hundreds of billions of messages are sent to a network of over 3 billion active users through Braze.

Need more proof? Braze was named a Leader in the Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and was named to the Forbes Cloud 100 list for the fourth consecutive year. The company has also been selected as one of Fortune’s Best Workplace for Millennials in 2021, and was ranked #20 on Fortune’s Best Medium Sized Workplaces in 2021. Braze is certified as a Great Place to Work in the UK and the U.S. and is recognized as one of the UK's Best Workplaces for Women.

WHAT YOU’LL DO

At Braze, you will run Enterprise go-to-market strategy for Product Marketing to drive PipeGen and ACV with sales. You will drive marketing strategy by identifying repeatable sales plays and delivering supporting integrated marketing campaigns. You will develop messaging and positioning for our Enterprise segment, align campaigns and events, and conduct sales enablement. You will be the buyer expert who will create and tell inspirational stories bridging business and technology narratives. You will measure success by your ability to create pipeline and accelerate deals to closure through these marketing strategies.

  • Partner with the CRO and VP of Sales Productivity to identify opportunities based on historical data and ongoing performance analysis.
  • Define and design Braze sales plays to reach the Marketing Line of Business (CMO, CDO) and Technical (CIO, CTO) buyers. 
  • Build Dashboards and Reports to track KPIs and uncover opportunities to build pipe and close ACV. 
  • Create and align outbound marketing programs to drive pipe generation with business development teams. 
  • Identify trends that help our sellers close deals and create customer win stories
  • Create bespoke positioning and messaging based on segment and geographic needs  
  • Own sales enablement execution for Braze products & solutions in collaboration with Sales Productivity and Enablement

30-60-90 PLAN

30-day: Within your first 30 days, you will acquire a functional understanding of the Braze platform’s product and value proposition, as well as how marketing at Braze works. You will also familiarize yourself with the integration market through self-study and by building relationships with key stakeholders at Braze.

60-day: Within your first 60 days, you will have performed a market analysis to prioritize the highest opportunity market segments. You will craft an integrated go-to-market strategy for addressing these market segments and sales plays.

90 day: Within your first 90 days, you will have developed foundational messaging and marketing assets in service of the go-to-market strategy you have developed. You will continue to build and establish subject matter expertise.

WHO YOU ARE

  • 5+ years of experience in product marketing or solution engineering at a high tech company, or similar
  • Strategic vision and ability to articulate go-to-market strategy 
  • Analytical skillset to identify trends and identify trends/stories using Salesforce, Tableau, Looker, and other visualization tools. 
  • A “get-it-done” mindset to lead a cross-functional team of stakeholders to drive execution
  • Demonstrated examples of crafting product positioning and content
  • Strong public speaking skills and ability to develop compelling presentations.
  • Ability to develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning
  • Strong communicator with exceptional written and verbal communication skills, as well as ability to create visionary technical assets that showcase the power of Braze
  • Experience with enterprise technology and the sales cycle

WHAT WE OFFER

  • Competitive compensation that includes equity
  • Generous time off policy to balance your work and life, including paid parental leave
  • Competitive medical, dental, and vision coverage for you and your dependents
  • Collaborative, transparent, and fun loving office culture

If you are a California resident subject to the California Consumer Privacy Act, click here to understand how Braze processes your personal information and how you can exercise your rights.

If you are located in the EU or UK visit our privacy policy to understand how Braze processes your personal information and how you can exercise your rights.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • FigmaDesign
    • AfterEffectsDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • MarketoLead Gen

Location

Easily accessible from Penn Station and Hudson Yards.

An Insider's view of Braze

What are some social events your company does?

Every month, a different department hosts a social event - this provides a great opportunity to get to know and collaborate with people across teams. In addition to broader team social events, we also host a quarterly team outing where we do team building activities and socialize outside the office. It’s really fun!

Zana

Business Development Manager, East

How do you collaborate with other teams in the company?

I work closely with teams from across marketing, as well as from a variety of different departments—from customer success to product—to inform the content we create. Thankfully, the people at Braze aren’t just really smart; they’re also thoughtful and kind. That makes collaboration easier and something I look forward to every day.

Todd

Managing Editor, Content Marketing

How would you describe the company’s work-life balance?

At Braze, we refer to work-life balance as work-life harmony -- and we strongly value it. Our flexible paid-time-off policy gives team members the ability to take time off in the way that suits them best.

Andrew

Senior Manager, People Relations

What are Braze Perks + Benefits

Braze Benefits Overview

Our health, dental, and vision plans are among the best out there — a happy team member is a healthy one. Our flexible time-off policy lets you balance your work and life in the way that suits you best, and includes paid parental leave. Globally, we support you as you plan for your future, through regionally tailored programs like 401(k) matching through Betterment in the US. When it comes to snacks in the office, we've got you covered — and lunch is on us every single day. When it comes to engaging in the community, we take it seriously. Each year we send team members to conferences around the world to engage with the developer community and learn the latest and greatest updates in all of the technologies we use. And lastly, we support your professional growth through formal career pathing, the Braze University learning platform, and ongoing enablement to foster success. Want more? Further your education with tuition reimbursement.

Culture
Volunteer in local community
In addition to volunteering in our communities globally, our Braze Cares program focuses on charitable giving. Employees can curate donation funds to support causes and Braze matches $100 per employee
Partners with Nonprofits
We have a partnership in NYC with New York Edge, a nonprofit bridging the opportunity gap among underserved students by providing programs to improve academic performance, health & wellness & more.
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
We have a number of ERGs to help enhance our employees' experience while working with us. Including [email protected], [email protected], Femmentor, Healthy Minds @ Braze, [email protected], [email protected], [email protected]
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Continuing Education stipend
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