Senior Product Marketing Manager

| Greater NYC Area

Overview

Smartling is seeking a Senior Product Marketing Manager to join our fast-paced marketing team. You will be responsible for working with the product, sales and marketing teams to develop and refine the brand’s positioning and effectively communicate our product benefits to the broader market. You will be charged with crafting the strategy around the messaging and marketing for new launches, as well as executing that strategy. Through qualitative and quantitative market assessments, you will become the market and customer expert and use these insights to inform the product roadmap.

The ideal candidate will have 5+ years of experience in Product Marketing, Product Management, or Technical Marketing in the technology industry. In this role, you will make data-driven decisions to move the team and product forward to achieve company goals, while developing the strategy for messaging, promotion and selling of our products.

Tasks at Hand

  • Assess the market landscape, provide market analysis, identify target markets, define ideal customer profiles and buyer personas, and conduct competitive analysis for product differentiation and positioning.
  • Work with the product and sales team to identify opportunities for our product to evolve.
  • Lead, develop and execute go-to-market plans for new features and products.
  • Craft messaging and product positioning to clearly articulate the value of the brand and products to increase our market share.
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits through release notes, newsletters and webinars.
  • Train internal teams on positioning ourselves against the competition.
  • Speak and present both internally and externally to evangelize and promote the story of our product.

Must haves

  • BA/BS degree or equivalent working experience.
  • 5+ years of Product Marketing, Product Management or Technical Marketing experience.
  • Past experience at a software/technology company.
  • Ability to understand complex technology and translate it into consumable marketing messaging.
  • Ability to thrive in a fast-paced environment and effectively work cross-functionally.
  • Demonstrated ability to take the initiative and work in a self-directed manner.
  • Excellent written and verbal communication skills.
  • Interest in language, culture, and global content.

You are

  • Results Focused. Center on professional and personal growth.
  • Enthusiastic. A fun and energetic co-worker.
  • Strong analytical thinker. “If there is a problem I have a solution” attitude.
  • Strategic thinker. Translates high level strategies into practical implementation strategies.
  • Customer Focused. Passionate for client success at all times.
  • Detail Oriented. Supremely well organized with attention to detail.
  • Team Player. Ability to work effectively and cross-functionally within all levels of management, both internally and externally.

What matters to Smartling?

To help our clients grow their businesses and to help you grow as an individual both professionally and personally.

  • Competitive salary and Employee Stock purchase plan.
  • An opportunity to learn and advance your career.
  • An energetic, value-driven, and fun culture and team spirit.
  • Take a break when you need it – Flexible PTO.
  • Company paid medical/dental/vision/life insurance.
  • Commuter Benefits.
  • Convenient office in the middle of Manhattan - just blocks from Penn Station and Grand Central.
  • Team outings (Baseball games, happy hours, etc.)

Smartling, Inc. is an equal opportunity employer. No third party recruiters.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Linkedin Sales NavigatorCRM
    • EquireCRM
    • ZoomInfoCRM
    • YeswareCRM

Location

We are centrally located in the Garment District, near most Subway lines, PATH, and Port Authority. Close to lunch spots and happy hours after work.

An Insider's view of Smartling

What’s the vibe like in the office?

Culture is a strong part of Smartling's appeal, and working with a collaborative team that I enjoy being around makes my work day so much better. Our leadership team takes initiative to ensure everyone's work experience fits their own personal goals, and provides us with opportunities to bond in our department and across teams.

Albany

Customer Success Manager

How do you collaborate with other teams in the company?

Collaboration happens every day at Smartling. We use every method and tool available. We are flexible and embrace new technology. We have numerous meeting rooms for face-to-face chats here in NYC and I can launch video conferences from my laptop. I can even install and try new apps as needed.

Eric

Sr. Director, Product Development

What makes someone successful on your team?

Being coachable and having a positive attitude are the two most important factors. Asking for help shows that you're willing to learn. Every day is a learning experience for me and I love it! As with anything in life, it's important to have a positive energy and show up with a winning attitude.

Hai Yen

Sr. Sales Development Rep

What is your vision for the company?

Being a Smartling means being part of a community of incredibly smart and driven individuals, but also being part of a tribe that really enjoys each others company. We get together at least once a month for anything from bowling to company picnics to baseball outings. I like to describe our culture as "work hard, play hard".

Annette

Head of Marketing

What are some things you learned at the company?

I've learned so much at Smartling, but I would say learning about different technical integrations into complex tech stacks has been the most impactful. Having had a very basic understanding, this knowledge has been helpful in growing and closing opportunities! We have an amazing team of Solution Engineers who are always ready and willing to help.

Jose

Sr. Account Executive

What are Smartling Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Professional Development Benefits
Job Training & Conferences
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