Retail marketing teams have a lot on their plates. The data they collect provides an unparalleled opportunity to establish meaningful and personal relationships with their customers, but it has also led to an explosion of metrics to track, measure, and optimize. Opens, click-throughs, likes, retweets, conversion rates: today’s retail marketer is resource-strapped and scrambling to execute on dozens of competing priorities. Overwhelmed with a flood of customer data, companies are looking for analytics software that will go beyond just reports and dashboards. They’re seeking platforms that will help them take action. Enter Custora.

Custora has reached an interesting point in our growth stage and we are looking for a Senior Product Marketing Manager to elevate that growth. The PMM will guide Custora in becoming the thought leader in eCommerce Customer Analytics. This is an opportunity to really drive impact in a meaningful way across all of our product and customer facing teams. You’ll work with sales on product positioning, with product management on creating a narrative on how we innovate and with our core marketing team on client content- from webinars, to podcasts, events and beyond, the world is yours!

What you’ll do and what you can own:

• Partner closely with Product Management to understand the product strategy and develop top line customer narratives and compelling thought leadership content and customer stories.
• Develop innovative marketing strategies to gain VP and C-level mindshare in IT organizations.
• Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business.
• Work with Design on high fidelity externally facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more for all funnel stages by partnering with the industry’s leading creative team
• Create compelling and easy to understand internally facing content
• Work closely with cross-functional marketing teams to drive the business & product marketing strategy.
• Work closely with marketing to execute innovative online marketing campaigns, SEO, and web design.
• Develop, manage, and execute the go-to-market playbook for new products and features, collaborating with Product, Marketing, and Sales to determine effective launch strategies to drive trial, engagement, and customer happiness
• Determine, measure, and report on KPIs for all of your initiatives

You’ll kill it in this role if you’ve got:

• 6+ years of experience in product marketing and at least 3 years at an enterprise SaaS company or startup
• Experience with enterprise applications such as CRM software, ERP, customer service or homegrown solutions.
• Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.
• Proven track record of crafting compelling positioning and thought leadership content.
• Experience working with direct distribution (sales) teams and channel partners.
• Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks.
• Proven track record of launching and growing hit software products.
• Strong skills in communication, presenting, writing and ability to work well cross-functionally

Benefits:

• Competitive salary and meaningful equity
• Health, dental and vision insurance (100% covered)
• Free lunch every day, plus free water — hot and cold!
• Unlimited vacation: take as much time as you need, we recommend 3 weeks per year at minimum.
• Monthly unlimited MetroCard.

What it’s like to work here:

• On Monday we eat and meet as a team to chat projects and progress.
• We’re 45+ genuinely nice people. We work together and experiment with how to do things. It’s an amazing environment to both explore your professional interests and shape your career trajectory.
• We move quickly. You build something and the next day it comes to life. You see and feel an immediate impact with the collective efforts of the team.
• We’re building a company and a team we love and we’re in it for the long run.
• We work by a set of core values.

Custora is an equal opportunity employer. We value diversity. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, disability status, or socioeconomic status.