Neustar, Inc. is a leading global information services provider driving the connected world forward with trusted, holistic identity resolution. More information is available at https://www.home.neustar.

Job Requisition:

R-2304 Senior Product Marketing Manager (Open)

Primary Location:

NEW YORK

Job Description:

Sr Product Marketing Manager, Marketing Solutions

Job Description

The Sr Product Marketing Manager, Marketing Solutions will play a critical role developing the go-to-market strategy for the business, including amassing competitive intelligence, developing solution-specific strategies and building integrated execution plans. The Sr Product Marketing Manager is a critical cross-functional role, serving as a strategic driver and partner to the product, sales and marketing teams, responsible for the overarching strategy to meet the business objectives of Neustar Marketing Solutions.

The candidate must have a commanding understanding of marketing, advertising and marketing technology landscapes, with direct experience in product marketing, strategy, strategic business development or strategic sales. Comprehension of marketing analytics, specifically attribution, is an advantage.

This individual will contribute to winning strategies that deliver against the product-specific business goals. Other major responsibilities include assisting in the development of the portfolio of market positioning and messaging, creating sales tools and marketing plans, and acting as a subject matter expert for thought leadership efforts, events, RFP responses and sales pitches. S/he must advocate for the voice of the customer, building a holistic market and competitive picture.

S/he will play a lead role maintaining competitive intelligence as the marketplace evolves and changes. By staying abreast of the market and competition, this person will arm our sales force with the insight and ideas that make them trusted partners of our clients.

The Sr Product Marketing Manager, Marketing Solutions will report to the Head of Product Marketing.

Responsibilities

• Develop GTM strategy, storytelling, messaging, pitch decks, collateral material and competitive positioning
• Partner with product, sales and marketing teams on several key solutions within the Marketing portfolio
• Track, analyze, report and develop competitive strategies against our key competition in Marketing Solutions
• Provide research to inform strategic POV documents as critical changes take place in the marketplace
• Work closely with the respective functions in marketing (Partnerships, Content Strategy, Media, Events, Design Studio) to execute on GTM strategies and report/synthesize results against KPI’s

Qualifications

o 10-12 years experience in product marketing, strategy or related, ideally within B2B, preferably in marketing services, marketing analytics and marketing technology

o Strategy development skillset, messaging and positioning experience in dynamic, high-growth as well as mature markets. Examples will be requested.

o Excellent organization and project management skills; ability to indirectly manage cross-functional roles

o Proven experience in "roll-up the sleeves" execution of product planning and execution details

o Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results

o Excellent written and communication skills cross organization

o Education: Four year accredited college degree required. MBA preferred.

Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.

DIVERSITY
Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.
EOE of Minorities/Females/Vets/Disability
Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.