At Conductor, we believe a great company has a positive impact in the world, and on the people who build it.  Therefore, we have two missions:

Customer-First - Transform marketing into a force for improving people’s lives.

People-First - Transform the workplace into a force that helps people grow.

For us, success is improving the lives of all the people in our orbit — our customers, our customers’ customers, our employee-owners, and our communities. We believe putting customers first is a better way to do marketing, for you and for your customers. When you create valuable, relevant content, you win new customers and help people. We're leading a movement to humanize marketing.

Marketers use our software and services to create and optimize valuable content so that it gets found, answers questions, and solves problems for real people. Conductor was named Top in the Forrester Wave for SEO platforms and is rated #1 on TrustRadius and G2Crowd by enterprise marketers. For more information, visit conductor.com.

At Conductor, we're building amazing tech, bringing together the best marketing minds out there. It’s our focus on people and our mission that has led to being Crain's "Best Place to Work" 9 years in a row.

Conductor is looking for a passionate Demand Generation expert to support the growth of the business. The Sr. Director of Demand Generation will be responsible for planning and executing a successful multi-channel go-to-market strategy to drive Inbound interest to grow and accelerate the pipeline. 

A successful candidate will have a keen understanding of the B2B demand generation funnel with a focus on campaign ROI. The ideal candidate has experience in ABM, events, webinars, email, paid media, social media, and content. 

We are seeking a candidate who has excellent leadership, communication and project management skills, a passion for driving leads, and strong written, strategic, and organizational skills. 

Responsibilities: 

• Lead a growing demand generation team, including recruiting and coaching
• Own the development of an integrated campaign strategy across all marketing channels including paid acquisition, email, and field events to generate demand and inbound pipeline
• Manage towards quantifiable goals like LTV/CAC, ROI, and sourced pipeline 
• Own the demand generation programs budget and effectively prioritize spend towards the highest return activities
• Consistently analyze the performance of acquisition channels and our strategy as a whole to provide insights and flag areas of opportunity across the funnel
• Collaborate and coordinate with global teams to deliver results, including content, design, sales and revenue operations

Requirements

• 6+ years of experience in a SaaS B2B demand generation or growth marketing role with at least 3 years managing a team.
• Outstanding knowledge of a modern marketing tech stack including marketing automation (we use Marketo), Salesforce, and Google Analytics
• A proven track record of impacting the sales pipeline by delivering MQL through inbound, outbound, and nurture efforts.
• Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investment
• Global experience in digital demand generation across geographic regions highly preferred
• The ability to multitask, prioritize issues, and manage many projects simultaneously
• Excellent interpersonal, communication and organizational skills
• A strong self-starter who is willing to make their mark in a fast-paced environment
• You are a team player - Low ego, low maintenance, no job too big or small.

Conductor is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics.