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Sr. Director Product Marketing – Investment Banking

| Greater NYC Area

Merrill Corporation is the industry leader in technology solutions that enable mergers, acquisitions, initial public offerings, restructuring and other critical capital transactions in more than 170 countries. We provide the world’s leading investment banks, private equity firms, law firms and corporations with tools to simplify, streamline and accelerate the due diligence process, helping them close more deals, faster. We are a global team of high-energy, passionate people. We have strong individual voices but we work as a team, bringing out the best in each other. We thrive under pressure and always keep the customer at the heart of everything we do.

 

 

Job Description:

The Sr. Director Product Marketing, Investment Banking is primarily a subject matter expert for their segment and buying persona. Additionally, the appointee will lead on cross-functional initiatives including the marketing of products or features in support of the product organization. The role is to develop compelling narratives that support premium market perception and ensure continued double-digit growth. The role will touch on every part of the organization and collaborate with Product, Service, Demand-Gen, Digital, Finance and Sales. This is a client facing role ideal for someone with strong inter-personal skills.

 

Responsibilities

  • Persona development and buyer insights: conduct quantitative and qualitative research into buying persona, buying journeys. Socialize with and communicate to business partners.
  • Planning, reporting & analysis: develop go-to-market overview for assigned segment. Analyze success factors, wins and define overall business opportunity. Analyze value-chain.
  • Messaging & positioning: develop market-centric positioning supported by impactful messaging for internal (sales, demand-gen, digital) and external audiences (media, analysts, clients)
  • Pricing and packaging: analyze pricing performance; develop revenue and margin maximizing price points; package use cases appropriately to optimize profit
  • Product launches and release management: package-up sprint cycles into ad-hoc releases with semi-annual to annual global product launches.
  • Competitive & Market Intelligence: in conjunction with CI / MI lead, inform organization of market events, competitive milestones, technology and regulatory dynamics
  • Demand Generation: develop demand generation campaigns that bring together audience, value-proposition and channels
  • Thought-leadership: author of blogs, vlogs and other multimedia formats, speaker at conferences, presenter at webinars
  • Sales enablement: ensure Sales is successfully informed of and trained on product developments, market changes, tools and content
  • Own the playbook for the segment aimed at accelerating new employee onboarding and increasing product adoption

 

Requirements

  • 7+ years M&A, corporate development expertise in assigned segment
  • B2B SaaS or subscription economy knowledge required
  • Proficient in Enterprise technology stack
  • Proven story-telling expertise in multiple formats: EXL, PPT, Prezi, others
  • Regular on the speaking circuit
  • Self-motivated, ability to work independently
  • Well-developed interpersonal skills
  • Global mindset
  • Exposure to go-to-market frameworks like Siriusdecision
  • Analyst / Crowdreview placement experience – Magic Quadrant, Forrester Wave,  G2Crowd etc.
  • MBA/JD preferred
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • SwiftLanguages
    • KotlinLanguages
    • TypescriptLanguages
    • SpringFrameworks
    • AngularFrameworks
    • MongoDBDatabases
    • Pivotal CLoud FoundryDatabases
    • ElasticSearchDatabases
    • Azure Blob StorageDatabases
    • InVisionDesign
    • SketchDesign
    • Mural, Appear.in, Slack, MindNodeDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SitecoreCMS
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

Our NY office is in the heart of midtown on 6th Ave at 55th St. Easily accessible by train and bus. Building will have a new gym by end of 2019.

An Insider's view of Merrill Corporation

What are some social events your company does?

From team building scavenger hunts though Central Park to quarterly client events at the latest NYC hotspot, working at Merrill Corporation provides the opportunity to socialize with some of the most talented and interesting people that you will find anywhere.

Donald Davidson

Vice President, Advisory Sales

How do you collaborate with other teams in the company?

Using the latest colocated and remote collaboration tools including Invision, Sketch and Mural.

JR

Director of Innovation - Product Design

How does the company support your career growth?

I have instant access to any manager or experienced sales director's from around the world, which allows me to continuously learn from some of the best and smartest people in the industry.

Rosie Corcoran

Regional Director- DataSite

What are Merrill Corporation Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Merrill is an employer of choice with a strong track record of internal promotion, company benefits and many perks. Join a company who values its employees and understands that supporting our employees is a fundamental key to our success as a company.

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