Sr. Manager of Retention Marketing
We are looking for smart and scrappy ways to surprise, delight and incite our diners to spread the gospel. We are seeking a Sr. Manager of Retention Marketing to sit in Grubhub’s New York City office. This individual will play a key leadership role within the CRM & Retention Marketing team. You will be responsible for specific retention goals and programs and be empowered to create the strategy and tactics necessary to succeed. You will work closely with Product team on launching new channel capabilities and execute breakthrough campaigns with the Creative team and agencies across email, site, display, direct mail and other channels. You will work on the contact strategy and partner with internal stakeholders and vendors to ensure smooth campaign execution, while improving the effectiveness of your marketing.
Some Challenges You’ll Tackle
- Develop, implement and manage programs to increase customer spend and maximize lifecycle retention
- Manage annual sales and cost forecasts and corresponding budgets
- Initiate, execute and analyze creative and promotional tests carried out via email, mobile push notification and display channels with goal of engaging customers, driving repeat orders and increasing ROI
- Vet and manage new and existing vendor relationships in line with monthly budgets
- Oversee and develop 2 direct reports on the Retention Marketing team
- Communicate results to cross-team partners and executive leadership team
- BA in Digital Media, Online Marketing, Marketing Communications or related fields
- 7-10 years of experience in email marketing, digital marketing, or related fields
- Proficiency in MS Office (especially Excel)
- Ability to juggle multiple priorities and tasks in a fast-paced setting while maintaining a laser-like focus on the details.
- You must be comfortable with change and disruption, and excited by imagining the “art of the possible” and dreaming up new ideas for breakthrough marketing.
- Excellent communications, organization, team-work and follow-up skills
Got These? Even Better:
- Experience with SQL is a plus
- Mobile marketing and push notification experience a plus
- Hands-on experience with ESP (Oracle/Responsys, CheetahMail, ExactTarget, Adobe Campaign/ Neolane)
And Of Course, Perks!
- Unlimited paid vacation days. Choose how your time is spent.
- Never go hungry! We provide weekly GrubHub/Seamless credit.
- Regular in-office social events, including happy hours, wine tastings, karaoke, bingo with prizes and more.
- Company-Wide Initiatives encouraging innovation, continuous learning and cross-department connections.