Sr. Marketing Programs Manager for ABM

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About Us

NS1’s mission is to unlock the potential of DNS to deliver the tech that powers our customers and the world. We are the market leader in DNS and traffic management software and services, and our customers include the biggest properties and largest enterprises on the internet, such as Salesforce, LinkedIn, Squarespace, Pandora, Imgur, Yelp, Dropbox, and many more. Our modern DNS technologies enable optimized application delivery, couple via our APIs into the tooling and processes of today’s DevOps organizations, and deliver reliability and performance at global scale. We operate a worldwide, highly tuned Managed DNS network, and also deliver our technologies to customers as single-tenant software deployments. We solve incredibly challenging problems on behalf of our customers, in the most mission critical parts of their stack.

The Role

NS1 is looking for an experienced marketing program manager to lead our emerging Account-Based Marketing program and other marketing programs. You have broad experience working with BDRs, field sales, field marketing, product marketing and other marketing functions to penetrate new logo accounts and build pipeline. You must be able to drive strategy, lead cross-functional teams, and execute campaigns to deliver results. You have a strong customer focus with the ability to customize persona, industry, and campaign messaging for ABM programs.

We’re looking for an innovator to develop ABM best practices and someone with insatiable curiosity to improve our programs. You have a strong understanding of marketing channels and enjoy working with new technologies to test and learn new routes to market.

In this role you will:

  • Plan, align, and drive ABM and other demand generation programs integrated across digital marketing, field marketing, BDR teams, and field sales.
  • Leverage multiple marketing strategies to penetrate target accounts and achieve marketing sourced pipeline goals.
  • Work with product marketing and sales to create messaging strategies and content required for the programs
  • Build and own ABM metrics. Deliver weekly and quarterly reporting to marketing and sales.

Your Skills:

  • 5+ years of B2B marketing experience in SaaS and/or enterprise software.
  • 1+ years of Account Based Marketing experience desired.
  • Experienced crafting ABM messaging that resonates across segments and personas.
  • Proven demand gen experience building sales pipeline in new logo (whitespace) accounts.
  • Cross-functional leader and team player that can drive strategy and execution across marketing and sales.
  • Experience with a wide range of digital, social, email, direct mail and field marketing tactics.
  • Full stack marketer with experience using Marketo and Salesforce.com to identify actionable insights, drive campaigns, report results, and enable ABM tactics.
  • Effective using metrics and analysis to drive decisions and report results.
  • Strong project and program management skills.
  • Process thinking to build templates and best practices that will enable the ABM program to scale.

Nice to have:

  • Experience marketing to IT teams

Working @ NS1

We’re a fast-growing, well-funded startup based in the heart of New York City’s Financial District with offices and team members around the world. Working at NS1, you’ll come to understand our team is unique, both in and out of the workplace. We have PhDs, musicians, artists, and athletes working side by side, dedicated to delivering first class products. We’re hardworking, but we're also a compassionate group. We understand that outside of NS1 is a world that places demands on our time. Our leadership team is dedicated to open and honest communication and we continuously strive to foster a culture of transparency, flexibility, and creativity.

We offer:

  • competitive compensation (salary and stock options)
  • medical, dental, and vision
  • commuter benefits
  • 401k
  • flexible hours and time off
  • choice of workstation

NS1 is an equal opportunity employer.

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Location

New York , NY

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