About DoubleVerify:

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com

Who We Are

As DV continues to grow rapidly in size and complexity, the business has identified the need to strengthen its marketing team with the additio­­­­­n of a VP of Product Marketing. The VP of Product Marketing is responsible for building and managing a team of Product Marketing Managers who are responsible for understanding the competitive landscape, assembling appropriate market research, and collaborating closely with the sales and product teams to inform the strategic positioning of products to customers, partners, and market influencers.

What You Will Do:
The VP of Product Marketing will help to build and oversee a team of PMMs, and will establish processes for product commercialization and internal and external communicaitons. This person will collaborate closely with sales, product and program managers to develop product positioning and messaging, collateral and sales activation materials. He or she will also be responsible for developing the go-to-market strategy and campaigns for cross-channel product promotion. In addition, the VP of Product Marketing will work closely with the product managers to define media-worthy narratives relative to market challenges and innovations that can be addressed by our product suite and will help to articulate and evangelize these narratives internally and externally.

To be successful, you will:

• Establish processes and consistent documentation for commercialization that can be leveraged by a team of PMMs
• Collaborate with product managers in developing a product brief that captures the market need, opportunity and key requirements for differentiation
• Help to define external and internal product architecture
• Create a product positioning play book that can be leveraged for RFPs and for sales
• Establish documents and processes to define market needs, competitive landscape and trends impacting product feature set and prioritization
• Develop the go-to-market strategy and internal and external communications plans for product launches and updates
• Create internal and external communications for product launches, including messaging, differentiators, product collateral, objection handling, competitive matrices, web copy, emails, social announcements, etc.
• Collaborate closely with product SMEs to create thought-leadership narratives around product innovation

Who You Are / What You Have Done:

• MBA preferred
• 10+ years’ experience with product marketing for a tech company, preferably in a start-up, media, tech, or advertising environment
• Build and manage a team
• Developed processes and templates to structure communications and gather inputs from cross-functional teams
• Strong written and verbal communication skills
• Experience executing market analysis and developing collateral in PowerPoint and other creative software
• Ability to work independently and/or facilitate communications across functional teams
• Excellent written and verbal communications skills
• Experience thriving in a fast-paced, team-based environment