VP, Brand Marketing
Rokt makes e-commerce smarter, faster, and better. When customers are buying online, they increasingly expect more personalized and relevant experiences. Rokt uses real-time data and decisioning to deliver the next best action for each person in each Transaction Moment™. Founded in Sydney in 2012, Rokt now operates in the US, Canada, UK, France, Germany, Australia, New Zealand, Singapore, The Netherlands, Spain and Japan. Our clients include Live Nation, Staples, Groupon, GoDaddy, Expedia, Wells Fargo, Vistaprint and HelloFresh. Rokt unlocks the hidden potential in every single Transaction Moment™.
With an annual revenue run rate of USD$150m+ and a vibrant company culture, Rokt was recently listed in Built In NYC's ‘Best Places to Work’ in New York. Our award-winning culture is guided by our four core values: Smart with Humility, Customer Obsessed, Conquer New Frontiers, and Enjoy the Ride. These values help us recruit, retain, and promote the right talent around the globe and ensure we have the right conditions to do our best work. Rokt closed our Series C in 2019, raising US$48m from TDM Growth Partners and existing investors. The investment supports our continued investment in research and development.
We are profitable, growing fast, and having fun transforming the world of e-commerce.
Learn more at rokt.com.
Requirements
The mission of this role is to set up the brand and marketing strategy, and lead the development and execution of all brand and marketing activities to meet company objectives and sales goals globally. This position plays a critical role in communicating the Rokt story and mission, our unique value proposition and products, our expertise in eCommerce optimization and digital acquisition, and our overall thought leadership in marketing technology, to drive awareness of the brand, interest for the business and ultimately increased revenue. Directly engages in, and has ultimate responsibility for, strategic brand development, go-to-market campaigns, and overall external relationships. This individual will lead a team of communication and marketing experts, creating a nimble and responsive marketing team that can help raise awareness and clout of Rokt, bring products to market quickly, and attract the best talents to the company.
Outcomes & responsibilities
- Best in class brand & marketing strategy
- Impact on short term and long term revenue
- Builds and manages an effective brand marketing team
- Defines and manages large-scale marketing programs of work
- Measures marketing impact through revenue-generating work
- Sets direction and effectively manages resources to deliver against team objectives/KPIs
- Actively manages career development for marketing team
- Attracts, retains, and grows the best talent
- Is able to represent Rokt externally
Capabilities & requirements
- Proven B2B marketing leader with 10+ years of integrated marketing experience, having previously built and delivered successful brand-building programs in a fast-growth technology business
- Innovative thinker, with a track record for translating strategic thinking into action plans and output. Thrives when rolling one’s own sleeves up.
- Self-reliant, good problem solver, and results oriented. Ability to make decisions in a changing environment and anticipate future needs.
- Team player, player & coach
- Energetic, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic and tactical initiatives
- Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with leadership team and staff
- Ability to operate as an effective tactical as well as strategic thinker
- Excellent and persuasive communicator
- Budget management expertise
Benefits
- Work with the greatest talent in town. Our recruiting process is tough. We hold a high bar because we have a high performing culture - we only want the brightest and the best.
- Join a community. We believe the best things happen when we come together to solve complex problems and make meaningful connections with each other through interest groups, sports clubs, and social events.
- Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses and our fantastic people leaders. Take your career to Rokt’speed - the average time between promotions is 12 months.
- Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies. We also offer a paid Rokt’star Sabbatical for employees who have been with us 3 years or more.
- Stay happy and healthy. Enjoy catered lunch 3 times a week and healthy snacks in the office. Plus join the gym on us! Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan in the US. In the US, get fully funded premium health insurance for your whole family.
- Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone gets to enjoy the upside.
- See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities - Tokyo, New York, Singapore, Boston, Sydney.
- We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love to hear from you - irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, colour, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.