VP, Growth Marketing

| Greater NYC Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.


GET TO KNOW US

We are on a mission to defeat inactivity! Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find their perfect fit among 800 different activities at over 50,000 fitness facilities across US, Europe, and Latin America. We increase the number of people exercising every day, helping them to become active and reach their goals. Let's help people get there together!

WHAT MAKES A GYMPASSER?

We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people’s lives. At Gympass, we collaborate, set high achievable goal expectations and focus on the end result. It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.

THE OPPORTUNITY

We are hiring a VP of Growth Marketing to our Marketing team in New York! 

YOUR IMPACT

  • Lead growth and drive acquisition of new members across multiple channels like the website, SEM, display, paid social, re-targeting, direct response and SEO.
  • Build a comprehensive funnel strategy to optimize conversion rates of existing channels.
  • Oversee workflows that drive end user (B2C) purchase conversion, including email, in app, push, and SMS channels as well as optimize, test and grow new acquisition channels to drive B2B sales leads.
  • Grow and lead the paid media performance marketing team across both B2B and B2C, managing their performance and development.
  • Manage and track paid media budget, while optimizing CAC, ROAS. Define spend across channels considering seasonality, channel scalability, and key market growth targets.
  • Driving growth globally while balancing out specific local demands and requests. Having the right judgment to manage campaigns and initiatives efficiently, while still being relevant for key growth markets.
  • Coordinate with business partners to deliver outstanding results. Key partners include (but are not limited to):
    • Analytics to design attribution, analytics, monitoring tools, and dashboards.
    • Content and community teams to develop content that will fuel growth.
    • Product and engineering teams to build growth loops in the product.

WHO YOU ARE

  • A professional with 12+ years of extensive experience in online acquisition and media buying (SEM, display, Facebook, re-targeting, conversion rate optimization) with a proven track record of managing CPL, CPA, ROAS and revenue goals as well as driving profitable results at scale.
  • Fluent in managing Paid Media is important, but it’s even more critical that this individual can think of growth strategies beyond just paid media channels.
  • Deep understanding of conversion rates at each stage of the funnel and identify opportunities to increase the conversion rates.
  • Prior working experience with attribution models and A/B testing with strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
  • Ability to assess new channels and inform the mix of effort and investment across channels to maximize growth.
  • Experience with CRM tools and channels as well as B2B digital marketing experience is a plus.
  • The skill to distill and summarize complex ideas succinctly in verbal and written communication.
  • Ability to manage multiple growth streams, handle pressure and meet targets in a hyper-growth environment, whilst having a keen eye for detail.

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and well-being of our employees. Our benefits include:

WELLNESS: health, dental and life insurance 

GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. 

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Competitive PTO starting on Day 1 and floating holiday in addition to 9 company-observed holidays

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. 

EDUCATION REIMBURSEMENT: We’ll support your efforts to continue your education.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! 

And to get a glimpse of Life at Gympass...Check out our new Instagram account! @gympasscareers

Gympass is an Equal Opportunity Employer. We don’t discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • IntercomEmail

Location

Our NYC HQ is in a trendy area with lots of shopping, restaurants, and fitness facilities. We also have offices across the US, Europe, and LATAM.

An Insider's view of Gympass

What’s the vibe like in the office?

Gympass is a high energy, fast-paced and incredibly flexible environment. It's always motivating to look around and see different teams accomplishing goals that once seemed so far off. We're encouraged to use Gympass, and there is always time to get a workout in. We practice what we preach and live our mission.

Alex McKee

Fitness Partnership Director

What's the biggest problem your team is solving?

The biggest problem my team works to solve daily is how to provide the greatest client experience around. We are constantly asking ourselves "How do we build a relationship that is strong and memorable each and every day?" We are our greatest competition - and it is a joy to show up every day to compete against ourselves as a team and company.

Danielle Perez

Manager, US Fitness Accounts

How do you empower your team to be more creative?

We are growing rapidly, so our goal-setting process empowers people to make decisions quickly. A tops-down structure would never work here. Our employees propose goals upwards and have ongoing discussions to ensure they are driving the right outcomes. We’re not afraid to make mistakes, so we learn fast and adjust course.

Denis Hickey

Global Head of Compensations and Benefits

What are some things you learned at the company?

Going to be cliche and say the power of people on a mission. I'm thankful to have been present on day 1 when Gympass launched in the US. Seeing us grow from zero to where we are today was a unique experience that cultivated a sense of optimism for what can be accomplished when starting with very little and overcoming many blunders along the way.

Thanh Vu

Sales Operations Analyst

What are Gympass Perks + Benefits

Gympass Benefits Overview

We're a wellness company that is committed to the health and well-being of our employees.

Culture
Volunteer in Local Community
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Open Door Policy
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly-Diverse Management Team
Unconscious Bias Training
Someone's Primary Function is Managing the Company's Diversity and Inclusion Initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Gympass offers three types of plans: PPO, EPO, HDHP (HSA available)
Life Insurance
Pet Insurance
Wellness Programs
Team Workouts
We love to try out local fitness studios together using the Gympass platform!
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Gympass offers Dependent Care FSA.
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-Work Program Post Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Promote from Within
Continuing Education Stipend
Time Allotted for Learning
More Jobs at Gympass20 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Sales
Content
Marketing
new
New York
Marketing
new
New York
Sales
new
New York
Finance
new
New York
Data + Analytics
new
New York
Sales
new
New York
Content
new
New York
Operations
new
New York
Marketing
new
New York
Operations
new
New York
Data + Analytics
new
New York
Design + UX
new
New York
Marketing
new
New York
Developer
new
New York
Operations
new
New York
Marketing
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Gympass's full profileSee more Gympass jobs