AdHawk is looking for an experienced Vice President (VP) of Marketing to direct and oversee our marketing team. You have found success using an analytical, data-driven approach to testing new ideas, optimizing current tactics, and staying current on the latest technologies and trends in performance marketing.Our ideal candidate has an extensive B2B/SaaS marketing background and has experience managing a variety of lead-driven projects end-to-end.
Responsibilities
- Develop and implement a cohesive marketing plan to increase top of funnel lead acquisition
- Set current and long-term goals for the marketing team
- Prioritize marketing projects and allocate resources accordingly
- Track, measure and optimize channel mix, budget allocation, and marketing spend
- Partner with the Sales, Client Success, and Product and Engineering teams to ensure that all campaigns and projects are aligned and consistent
- Build relationships with media and stakeholders through creative PR strategies
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the marketing department
- Participate in the quarterly and annual planning of the company’s objectives
Requirements
- Minimum of 10 years of experience in digital marketing
- Proven work experience as a VP of Marketing or Marketing Director for B2B/SaaS companiesDemonstrable experience designing and implementing successful marketing campaigns
- Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it
- Experience with CRM software and digital marketing tools and techniques
- Strong analytical and project management skills
- Strategic mindset, with ability to make difficult decisions
- Deep knowledge of Google AdWords and Facebook Ads a plus
Who We Are: Our mission at AdHawk is pretty simple: simplify the complicated world of digital advertising for small and medium sized businesses. Whether you're an agency looking to streamline operations with software, a franchise looking to automate lead generation for your franchisees, or a business looking for a dedicated growth partner, AdHawk has you covered. The opportunity is massive, and we have the team to execute the vision…except, well, for you.
Responsibilities
- Develop and implement a cohesive marketing plan to increase top of funnel lead acquisition
- Set current and long-term goals for the marketing team
- Prioritize marketing projects and allocate resources accordingly
- Track, measure and optimize channel mix, budget allocation, and marketing spend
- Partner with the Sales, Client Success, and Product and Engineering teams to ensure that all campaigns and projects are aligned and consistent
- Build relationships with media and stakeholders through creative PR strategies
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the marketing department
- Participate in the quarterly and annual planning of the company’s objectives
Requirements
- Minimum of 10 years of experience in digital marketing
- Proven work experience as a VP of Marketing or Marketing Director for B2B/SaaS companiesDemonstrable experience designing and implementing successful marketing campaigns
- Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it
- Experience with CRM software and digital marketing tools and techniques
- Strong analytical and project management skills
- Strategic mindset, with ability to make difficult decisions
- Deep knowledge of Google AdWords and Facebook Ads a plus
Who We Are: Our mission at AdHawk is pretty simple: simplify the complicated world of digital advertising for small and medium sized businesses. Whether you're an agency looking to streamline operations with software, a franchise looking to automate lead generation for your franchisees, or a business looking for a dedicated growth partner, AdHawk has you covered. The opportunity is massive, and we have the team to execute the vision…except, well, for you.