About Transfix:

Transfix, named to Forbes’ “Next Billion-Dollar Startups” list, is the leading transportation solutions provider whose digital brokerage marketplace and logistics software offerings are helping transform the $800 billion trucking industry. Since its founding in 2013, Transfix has been driven by a mission to deliver simple, smart, and sustainable solutions for shippers and carriers, powered by people and technology.

Here at Transfix, we are not only building incredible technology solving some of the world’s biggest, most complex, and most important challenges in the freight and logistics industry; We are also helping protect our environment and are passionate about making the world a better place by increasing sustainability and eliminating the extreme amount of waste that currently exists in our industry.

By combining deep industry expertise and a best in class carrier network with cutting-edge technology, Transfix is reimagining the world of transportation. Transfix works with some of the largest Fortune 500 companies such as Staples, Unilever, Target and Wayfair rely on Transfix to handle their most important FTL freight needs. With instant pricing, algorithmic matching, superior service, and unmatched intelligence, Transfix is optimizing the supply chain from start to finish. 

The problems we solve everyday are real and require creativity, grit, and determination. Recognized as one of Built In’s Best Places to Work 2021, Transfix is building a culture that challenges norms while fostering experimentation and personal growth. We’re hiring team members who are passionate and are energized by the vision to simplify and transform one of the largest and most complex industries through technology, data and a strong commitment to customers. 

About the Role:

As the Vice President of Revenue & Product Marketing at Transfix, you will report directly to the Chief Marketing Officer and you will build and oversee a team of revenue marketers, product marketers, and operations specialists that focuses on creating, capturing, nurturing, and growing demand for Transfix’s products and services. You will also partner closely with our Marketing, Product, Data, Sales, and Talent teams to ensure the proper activation of our brand narrative in the market.

To be successful in this role, you will need to be data-driven, analytical, and creative. If you have built and scaled a revenue engine, worked closely with, or directly overseeing, product marketing, know how to formulate a strong narrative with competitive positioning, and have grown and mentored a high-performing team, please keep reading!

In this role, you and your team will spearhead go-to-market strategy and execute plans to drive adoption for new and existing products, features, and services through integrated marketing campaigns.

Revenue Marketing:

• Build a scalable, predictable revenue engine (tech, data, programs, processes, people)
• Develop and refining Ideal Customer Profile (ICP) & demand generation models to inform acquisition strategies 
• Create demand in market through brand awareness campaigns, experiential marketing, events, and other creative endeavors
• Capture new buyers using inbound/outbound strategies, ensuring data hygiene, website Conversion Rate Optimization (CRO)
• Develop alignment and processes across the entire customer journey to increase win rates while lowering acquisition costs
• Create campaigns to expand our share of wallet with our customers via campaigns, and events, while also turning them into loyal advocates via customer referral and advocacy programs, Customer Advisory Boards (CABs), etc.
• Analyze and optimize media spend around revenue and customer acquisition cost (CAC) objectives, focusing on data-driven tactics
• Determine our revenue and product marketing KPIs and build the dashboards that each functional area of Marketing team needs to execute effectively in the context of the larger functional goals
• Own the Revenue Marketing budget; build financial forecasts and projections that relate to the cost and return on investment for experiments, both large and small

Product Marketing:

• Develop a deep understanding our customers' needs (1st party research), market changes & trends (3rd party research), and the competitive landscape, and synthesize this into usable information for functions across Transfix
• Create & amplify our core value proposition (messaging, storytelling, analyst relations)
• Support sales enablement (sales cycle training, product training, messaging training, competitive intelligence, etc.)
• Ensure our existing customers are maximizing their value from Transfix by conducting customer surveys, developing in-platform education, video tutorials, guidebooks, events, and more across the customer lifecycle 

You’ll Know this Role is for You If You Bring:

• 10+ years in revenue marketing and, with adjacencies or direct experience in product marketing
• 5+ years of experience successfully leading a team and a strong passion for helping talented people tap into their full potential
• Proven success building a scalable revenue engine; you can demonstrate the success of your efforts by telling a specific numbers-based story with examples
• Successfully driven cross-departmental alignment and collaboration; you’ve partnered with Sales, Customer Experience, Product, and other teams to develop and implement a successful Revenue and Product Marketing strategy
• A highly analytical mind, with the ability to leverage data to derive insights and take action
• A playbook that you’re ready to implement (~85%), but an interest in developing Transfix-specific marketing strategies once you’ve developed a deep understanding of our business through creative, data-driven experiments 




*Note: While you will be building a team over time, you will be expected to be extremely hands-on in the short-term, building out our tech stack, creating revenue models, establishing processes, and running campaigns.

You’ll be Successful in this role (and at Transfix!) If:

• You lead with empathy, but know how to drive a high-level of output from your team
• You are a highly motivated, entrepreneurial thinker who effectively manages up, down, and side-ways, meeting the business where it is to take it to where it needs to go
• You are a clear, concise communicator (verbal & written) who understands the importance of knowing your audience 
• You are honest, curious, ambitious, and full of integrity
• You have experience in, and/or a passion for our industry and the vast impact we are having on the small businesses that make up the freight industry, the supply chain and its impact on everyday people, and the environment 

Transfix is deeply committed to advancing diversity, equity, inclusion, and justice in our hiring, programming, and in our work both internally and externally. We recognize how critical diversity, equity, inclusion, and justice are to achieving our mission, our growth, and our success. In support of this commitment, some of our focuses include (but are not limited to):

-Developing policies, procedures, and services to our employees, carriers, and shippers that uplift and protect to prevent inequalities 

-Building relationships among our employees, customers, and supporters that are reflective of our community

-Prioritizing the inclusion of diverse communities and underrepresented groups in internal leadership

-Fostering a culture of compassion, empathy, open-mindedness, compassion, and inclusivity

-Creating and maintaining opportunities for continuous education, discourse, and engagement related to issues of equity, diversity, inclusion, and social justice

Transfix is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Transfix are based on business needs, job requirements, and individual qualifications, and are made without regard to race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. It is Transfix’s policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. Transfix does not and will not tolerate discrimination or harassment based on any of these characteristics. Transfix encourages applicants of all ages.

To all recruitment agencies: Transfix does not accept unsolicited agency resumes and will not be held responsible for any fees related to unsolicited resumes.