Product Marketing Director

| New York, NY, USA | Remote | Hybrid
Employer Provided Salary: 160,000-190,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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COMPANY: Canoe Intelligence
TITLE: Product Marketing Director
LOCATION: New York City (hybrid) or Fully Remote in the United States
SALARY: $160,000 - $190,000 (based on NYC, will be adjusted for geo)
The Role:
As the Product Marketing Director at Canoe Intelligence, you'll play a pivotal role in driving the success of our new product launches and data strategy initiatives. Working closely with our product management, sales, and marketing teams, you'll lead the Product Marketing function at Canoe, managing the team and developing and executing strategic marketing initiatives that drive awareness, engagement, and adoption of our platform, products and services. With your deep understanding of alternative investors and the competitive landscape, you'll craft compelling messaging and positioning that resonates with both wealth management and institutional investor clientbase, driving demand and accelerating Canoe's growth trajectory.
What You'll Do:

  • Strategic Planning: Develop and execute product marketing strategies aligned with Canoe's overall business objectives, with a primary focus on new innovations and data strategy initiatives, to drive awareness, adoption and retention.
  • Market Analysis: Conduct thorough market research and analysis to identify market trends, competitive landscape, and customer needs, providing valuable insights to inform product development and marketing strategies.
  • Go-to-Market Strategy: Lead the development of go-to-market plans for new product launches, including product positioning, messaging, pricing strategy, and sales enablement materials.
  • Cross-Functional Collaboration: Collaborate closely with product management, sales, customer success, and other internal teams to ensure alignment and execution of product marketing initiatives, identify key value propositions, and develop messaging and positioning that differentiates our products in the marketplace.
  • Content Development: Drive the creation of compelling marketing collateral, including presentations, whitepapers, case studies, and website content, to effectively communicate the value proposition of Canoe's products, services, and solutions.
  • Sales Enablement: Collaborate with Revenue Operations to provide commercial teams with the necessary tools, and resources to effectively communicate the value proposition of Canoe's products to prospects and customers.
  • Market Awareness: Increase market awareness and thought leadership for Canoe's innovative solutions through participation in industry events, webinars, and other marketing channels.
  • Performance Measurement: Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives, regularly tracking and analyzing results to optimize strategies and tactics for maximum impact.

What We're Looking For:

  • Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • 8+ years of experience in product marketing, preferably in the alternative investments, financial technology or software-as-a-service (SaaS) industry.
  • Proven track record of developing and executing successful product marketing strategies that drive customer acquisition, engagement, and retention.
  • Strong analytical skills and data-driven mindset, with the ability to leverage data and insights to inform decision-making and measure performance.
  • Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear, compelling manner.
  • Strategic thinker with a keen understanding of market dynamics, customer needs, and competitive landscape.

What You'll Get:

  • Medical, dental, vision benefits
  • Flexible PTO
  • 401(k)
  • Flexible work from home policy
  • Home office stipend + wifi reimbursement
  • Employee Assistance Program
  • Gym reimbursement
  • Education assistance
  • Parental Leave
  • Commuter benefits

    Our Values:

    • Client First -> Listen, and deliver client-centric solutions
    • Be An Owner -> Take initiative, improve situations, drive positive outcomes
    • Excellence -> Always set the highest standard for yourself and others
    • Win Together -> 1 + 1 = 3

    Who We Are:
    Canoe is reimagining alternative investment data processes for hundreds of leading institutional investors, capital allocators, asset servicing firms and wealth managers. By combining industry expertise with the most sophisticated data capture technologies, Canoe's technology automates the highly-frustrating, time-consuming, and costly manual workflows related to alternative investment document and data management, extraction and delivery. With Canoe, clients can refocus capital and human resources on business performance and growth, increase efficiency, and gain deeper access to their data. Canoe's AI-driven platform was developed in 2013 for Portage Partners LLC, a private investment firm.
    Canoe is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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    Technology we use

    • Engineering
    • Sales & Marketing
    • People Operations
      • JavaLanguages
      • JavascriptLanguages
      • PHPLanguages
      • PythonLanguages
      • SqlLanguages
      • ReactLibraries
      • VueLibraries
      • Angular.JSFrameworks
      • LaravelFrameworks
      • MySQLDatabases
      • WordpressCMS
      • HubSpotCRM
      • SalesforceCRM
      • SlackCollaboration
      • ZoomCollaboration


    Canoe is located in the trendy SoHo district of downtown Manhattan, easy to get to by train or ferry (and even easier now since we're remote!).

    An Insider's view of Canoe

    What’s the vibe like in the office?

    A healthy mix of cold brew on tap, snacks and quiet spaces to get work done. On most days the office is typically pretty quiet, except when the remote folks are in town! Bring your pool cue or ping pong paddle as fresh competition is wanted. Friendly office banter is welcome is an added bonus.


    Full Stack Developer

    What makes someone successful on your team?

    There are three key qualities that drive success on our team: independent & resourceful, organized, and self-motivated. As a small team, we wear multiple hats and are often handling all aspects of the sales process in any given day. It's critical to be self-reliant & organized, while maintaining a high degree of persistence and discipline.


    Sales Executive

    How do your team's ideas influence the company's direction?

    Canoe is an incredibly collaborative and flat organization. New ideas and perspectives from our team are critical to the company’s continued growth and evolution and are valued deeply. At Canoe, the impact you have on the company’s trajectory is direct and tangible, and in my mind, that’s one of the things that makes Canoe so special.


    Partner and Chief Revenue Officer

    What are some things you learned at the company?

    I've learned so much at Canoe not only about the alternative investments space, but also the essential skills needed to succeed individually and as a team within a startup. Our collaborative, fast-paced culture allows for growth based on interests and skills while our diverse team allows us to learn from and contribute to each other's development.


    Client Success Manager

    What are Canoe Perks + Benefits

    Canoe Benefits Overview

    At Canoe, we provide our team with a full benefits package, including medical, dental, vision, 401k, commuter benefits, gym/wellness reimbursements, and more. While the whole team is currently remote, our development team continues to conduct daily stand-ups to regularly touch base. We have monthly company-wide meetings, semi-annual Town Halls, and weekly virtual games for the team to hang out away from work.

    Team based strategic planning
    Open office floor plan
    Remote work program
    Mandated unconscious bias training
    Diversity manifesto
    Hiring practices that promote diversity
    Health Insurance + Wellness
    Dental insurance
    Vision insurance
    Health insurance
    Wellness programs
    Financial & Retirement
    Company equity
    Performance bonus
    Child Care & Parental Leave
    Generous parental leave
    Family medical leave
    Vacation + Time Off
    Unlimited vacation policy
    Paid holidays
    Paid sick days
    Canoe offers unlimited sick days for all employees.
    Office Perks
    Company-sponsored outings
    Company-sponsored happy hours
    Fitness stipend
    Canoe reimburses each team member up to $100 per month for health and wellness activities.
    Home-office stipend for remote employees
    Canoe employees receive a $200 stipend to cover the cost of remote work accommodations (Canoe provides employees with computers and computer peripherals separately).
    Professional Development
    Promote from within
    Continuing education stipend
    Canoe offers education reimbursement for all full-time employees of $1,000 annually.
    Continuing education available during work hours

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