A mission-driven, hyper-growth community of curious explorers, intent on unleashing relevancy in ecommerce.

Product Marketing Lead- Ecommerce

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Employer Provided Salary: 203,000-221,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

We are Rokt, a hyper-growth ecommerce leader.We enable companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying. Together, Rokt's AI-based relevance Platform and scaled ecommerce network powers billions of transactions. In December 2022, Rokt’s valuation increased to $2.4 billion USD, allowing us to expand rapidly across 15 countries. 

At Rokt, we practice transparency in career paths and compensation. 

At Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for an Ecommerce Product Marketing Lead.

Compensation: $203,000-221,000 salary, employee equity plan grant & world class benefits.

This is a pivotal Ecommerce Product Marketing opportunity to own the product go-to-market strategy and associated narratives at Rokt. You’ll partner closely with our product and go-to-market teams to drive adoption of new features, enabling the sales team to accelerate deal cycles and drive revenue growth. With a strong foundation already in place, you'll have the chance to create and refine materials to stay ahead of the competitive landscape. Beyond strategizing, you'll roll up your sleeves to implement change, align cross-functional teams, and build scalable processes. If you thrive in ambiguity, moving quickly from strategy to execution in a fast-paced environment, this high-impact role offers the opportunity to shape the product marketing function and thought leadership for an innovator in the industry.


About the role

Rokt is seeking a Product Marketing Lead to own the go-to-market for Rokt’s suite of products for ecommerce site owners and performance marketers. This role will serve as the liaison between the Marketing, Sales, and Product teams in order to deliver on the go-to-market strategy. Reporting to the VP, Product Marketing this role will communicate the unique value proposition of the Rokt products and design/implement enablement tools and programs that support sales in growing the Book of Business.


  • Ultimately, your job is to lead the product marketing and go-to-market strategy, focusing largely on three key areas: (1) defining a narrative around our core products, (2) enabling our go-to-market teams to add value, and (3) expanding into new offerings or new verticals. Simply put, you and your team will help us understand our customers and tell our story to them, reaching them in an authentic and compelling way.
  • You’ll develop product marketing strategies with real measurable, quantifiable impact on Rokt’s business
  • You will own the messaging and positioning for our core products, understand our buyer personas and develop a narrative that resonates
  • You will partner closely with the product team, helping to shape the roadmap through customer, industry, and competitive insight. Develop product positioning and lead the execution of large cross-functional launches that will accelerate our growth, drive user delight and strengthen our brand. Ultimately you will represent the voice of our customer/buyer personas
  • You will be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
  • You will define go-to-market strategies, working closely with senior leadership across the company
  • You will lead competitive analysis and pricing and packaging initiatives
  • You will empower and enable our sales teams to tell our story with conviction and knowledge of the competitive landscape
  • You will develop impactful messaging and collateral about our customers and campaign results in case studies, testimonials, presentations, and thought leadership that promote Rokt to customers.
  • You will be the “Training Guru” and devise sales enablement programs for the global sales teams that ensure they are adequately trained and comfortable bringing the Rokt products to customers.
  • You will foster strong relationships with customers and customers to develop key use cases and customer success stories and testimonials.


  • 8+ years experience in relevant roles including product marketing, project management, management consulting, change management and innovation, preferably within a high-growth tech environment
  • Possess exceptional strategic aptitude with the capacity to take a complex story and create a simple and easy to consume narrative
  • Have a demonstrated ability to clearly communicate a unique value proposition through messaging frameworks, website experiences, etc.
  • Excited by the prospect of building a strong PMM culture
  • Familiarity in applying project governance and management methodologies
  • Successful track record within a fast paced, engaging, technology environment
  • Experience in waterfall and/or agile project management methodology, defining and managing project risk and knowing when to escalate
  • Comfortable working with ambiguity - ability to work through uncertainty with minimal direction
  • Experience of driving and implementing change management at an organizational level
  • Self-motivated tenacity to handle multiple competing priorities
  • Thrives in the ambiguous and rapidly changing landscape of a hyper-growth tech company and a bias to action

About Rokt'stars:

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock the full potential in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better. 



About The Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

  • Accelerate your career. We offer roadmaps to leadership and an annual $5000 training allowance
  • Become a shareholder. Every Rokt’star gets equity in the company
  • Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us! 
  • Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your entire family!
  • Dog-friendly office
  • Extra leave (bonus annual leave, sabbatical leave etc.) 
  • Work with the greatest talent in town
  • See the world! We have offices in New York, Seattle, Sydney, Tokyo and London
  • We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.
  • If this sounds like a role you’d enjoy, apply here and you’ll hear from our recruiting team.

Salary Range: $203,000- $221,000/ year + bonus + equity + (great) benefits!

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What are Rokt Perks + Benefits

Rokt Benefits Overview

Our award-winning culture is guided by our eight core values

+ Smart with humility: We are smart people with no ego, who believe we are better together.

+ Conquer new frontiers: We are curious explorers always looking for new and better ways.

+ Own the outcome: We start with the customer and take accountability for the outcomes.

+ Enjoy the ride: We love what we do and thrive on the journey together.

+ Force for good: We actively invest in our people, our communities, and our culture.

+ Raise the bar: We consistently set higher standards.

+ Communicate with impact: We democratize ideas and scale them with concise written communication.

+ Disagree then commit: We respectfully challenge when we disagree and then commit wholly once a decision is made - we call this cabinet solidarity.

These values help us recruit, retain, and promote the right talent around the globe and ensure we have the right conditions to do our best work.

Volunteer in local community
Rokt sponsors time off for volunteering
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Rokt provides employees with a flexible work schedule that includes flexible start and end times.
Remote work program
Our remote work program includes work from home on occasion as needed.
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Women make up more than half of our Executive Committee.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Women Who Rokt, Rainbow Rokts, EDI Steering Group.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
100% dollar for dollar match up to 4% of base salary
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
16 weeks for primary care giver and 4 weeks for secondary
Family medical leave
Company sponsored family events
Vacation + Time Off
Generous PTO
20 days PTO on top of national holidays, plus 5 extra days as an incentive to use your time off!
Paid volunteer time
Paid holidays
Paid sick days
7 Days
Office Perks
Company-sponsored outings
Rokt hosts company outings quarterly.
Free daily meals
Free snacks and drinks
Some meals provided
Employees get free lunch on Monday, Wednesday, Friday.
Company-sponsored happy hours
Happy hours are hosted every Thursday.
Pet friendly
Rokt's pet policy is dog friendly daily.
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Rokt offers employees professional development opportunities like annual individual budget for training, onsite training courses and the ability to attend job related conferences and seminars.
Tuition reimbursement
$3,000 annually
Lunch and learns
Rokt hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 programs, cross-department programs and leadership mentoring.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Everyone shares in the success of the company; whether through stock ownership, short-term incentives, or end-of-quarter celebrations on the water. Between buffet lunches and friendly dogs roaming around, it’s easy to make yourself at home in the office. Everyone at Rokt has a role in shaping the path forward and can directly see their impact.

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