What will you do?

· Key objectives include establishing Merkle Science as a thought leader in the US market and enabling the sales team to meet revenue targets

· Working closely with the sales team to identify core value proposition and differentiators and creating a strategy to communicate it at scale to potential customers

· Lead strategy for US market expansion by building on product messaging to set new products apart from others in the market to give Merkle a unique selling point

· Work across multiple channels to communicate Merkle Science’s value proposition and differentiators in the competitive market.

· Create sales tools and content such as case studies, videos, website copy and blog posts

· Collaborate with cross-functional teams for market research, user testing and interviews to discover market opportunities

· Coordinate closely with product management and engineering teams to determine product roadmap and establish go-to-market strategy for products

· Establish and iterate on go-to-market strategy to reach revenue targets

· Will manage his/her own team of designers and marketers.

What are we looking for? 

o Fluent in English

o At least 2-4 years of prior marketing / product experience

o Prior startup experience or experience at a boutique firm is a big plus

o Previous compliance/finance/blockchain experience is a big plus 

o Experience in analytical problem solving and quantitative analysis, including development of dashboards and reporting tools

o Ability to lead analyses, track metrics, build strategic insights and find creative ways to optimize performance

o  Ability to work in a fast-changing, cross-functional environment, while maintaining an entrepreneurial approach and building rapport with ease.

Ability to take complex topics and create compelling narratives for different audiences.

o Excellent project management and stakeholder management skills.

o Excellent spoken, written, and presentation communication skills