Principal Product Manager, Advertising Exchange at Yieldmo

| Greater NYC Area
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Who We Are

Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in contextual analytics, real time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real time, we can drive real performance gains without relying on audience data.

What We Need

Yieldmo is looking for an expert in the programmatic space with deep knowledge about Ad Exchanges, SSPs, DSPs, RTB, PMPs, Deal Types, Optimization, Ad Serving, Massive Scale systems, high scale tracking tags, and with deep personal knowledge of, and a strong professional network in, the advertising technology ecosystem. The person hired for this role will be responsible for ensuring that Yieldmo is making the right decisions about investments in our core advertising exchange infrastructure. You will be responsible for an exchange infrastructure supporting massive scale globally across all channels including Desktop, Mobile, CTV and other devices, and all formats including Video, Display, Native and Rich Formats. You will be responsible for prioritizing investments in new channels and formats, as well as ensuring excellence in process and approach.  

Who We Are Looking For 

These are directional examples designed to illustrate the kind of person we want, not requirements for the position:

  • You not only know the RTB 3.0 Spec, and the difference between 2.5 and 3.0, you have strong opinions about specific aspects of it, enough to passionately debate over coffee about them with a colleague or peer.
  • You not only know all the common deal types that are supported in PMPs across the ecosystem, you have strong opinions about how best to use them, and have come up with new ways to create PMPs and drive their adoption across companies.
  • You not only have a lot of connections across the industry, you easily could reach out to a peer at any number of companies to run an idea past them and get their detailed input.
  • You not only could make a case why we should (or shouldn’t) add support for Audio advertising (just as an example), but you can back that up with hard numbers and examples, and even have an opinion about whether Podcasts should also be supported.
  • You not only know the difference between the approaches of prebid integrations and bid decoration, you could rattle off several reasons why one is superior to the other in various scenarios.

This high profile role will define how we can enter new markets, hone our differentiation strategy, and execute on getting new capabilities built. 

You will be an end-to-end product owner, from concept → execution → rollout, and you’ll work with stakeholders and customers to develop our go-to-market plans.  


  • Own the exchange infrastructure: the overall vision, the execution, and the narrative you’ll need to motivate teams.
  • Secure buy-in on go-to-market strategy and product differentiation approaches
  • Effectively balance feature work across your own roadmap with those of your peers and colleagues needing support of the exchange infrastructure team to launch their features
  • Define requirements for new technology and work with numerous stakeholders and cross-functional engineering teams to successfully build and launch your features
  • Design and manage beta programs for new test partners, and ride along for early partner implementations. Your products are your baby, and you are their #1 evangelist -- client pitches, marketing content, operations best practices. Whatever it takes.  
  • Manage forward progress on product initiatives across engineering and business teams, partnering with dev manager to ensure effective requirements documentation, review checkpoints, and success measurement/monitoring
  • Make an effective case for resources and lead trade-off discussions with product and engineering leaders on where we should be investing and why.
  • Define & track measurable product KPIs against company objectives
  • Rigorously evaluate opportunities and present a strong, data backed point of view on a recommended path forward


  • Deeply technical product leader with a track record of successful, high profile product launches from concepts to mature offerings
  • Strong knowledge of the programmatic ad-tech ecosystem, and direct experience at an Exchange, SSP, DSP and/or ad server
  • Can help break down seemingly large undertakings into smaller deliverables with paths to further investment
  • Excel at the forest AND the trees: Excellent ability to communicate the big picture of a product initiative as well as create granular documentation, think through edge cases and common engineering concerns
  • Naturally possess nuanced, proactive communication and relationship building skills with stakeholders & across teams
  • Comfortable navigating diverse projects and sprints across different engineering teams
  • An excellent sense for product impact (both quantitative and qualitative) and how to prioritize.
  • 8+ years of previous product ownership experience

Nice to Haves

  • MBA or equivalent experience
  • Advanced degree in computer science, economics or mathematics or equivalent experience
  • Background in auction design or theory
  • Participation in or leadership of an industry trade committee or working group


  • White glove service to help you upgrade your home office
  • 1 Mental Escape (ME) day each month to fully unplug and recharge
  • Work life balance, flexible PTO and competitive compensation packages
  • A generous learning stipend and other opportunities for professional development
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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218 W 18th St, New York, NY 10011

An Insider's view of Yieldmo

How would you describe the company’s work-life balance?

As a working mom with a long commute, it's imperative to work at a company that supports flexible working arrangements. After discussing the need with my manager, he expressed full support and confidence in my ability to produce stellar results even from home! Yieldmo delivers on its promise to put people first and trusts results the will follow.

Sue Andrews

Account Director

How do you collaborate with other teams in the company?

Processing and analyzing billions of data points each month requires us to have our finger on the pulse of multiple teams within Yieldmo. We collaborate in real-time via Slack and our office setup makes it easy to swing by someone's desk. We also have recurring cross-functional stands ups as well bi-weekly All Hands company meetings.

Indu Narayan

VP Data

What makes someone successful on your team?

Success on my team belongs to the curious self-starter. The landscape is constantly changing and creative problem solving is a key skill when you rarely encounter the same issue twice. You have to love digging into the "why" and "how" of everything. Success on this team rises and falls on continuous learning and collaboration.

Dan Contento

SVP Growth & Automated Partnership

How do your team's ideas influence the company's direction?

I'm a huge believer in trying out new ideas and encouraging my team to stretch themselves. We have an award for when something goes wrong with an untested idea. It celebrates that we didn't let the fear of the unknown stop us from trying and 9 times out of 10 we learn something really important. We help solidify Yieldmo's true north.

Timothy Price

SVP, Sales and Accountability

What projects are you most excited about?

I'm most excited about Yieldmo's newest DEI initiatives! We truly encourage people to bring their full selves to work (whether that's in person or remote!) and this has sparked diverse thought leadership. Yieldmo fosters a creative, collaborative environment in which it's easy to make new friends while also learning something new everyday!

Karina Neretich

People & Talent Specialist

What are Yieldmo Perks + Benefits

Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Yieldmo sponsors a weekly virtual yoga class every Friday as well as HIIT and Pilates classes from time to time - we encourage people to join our Slack channel #sweatmo to get involved!
Mental Health Benefits
Yieldmo employees are encouraged to take two "ME" (Mental Escape) days per month and truly unplug in order to feel refreshed.
Retirement & Stock Options Benefits
401(K) Matching
Yieldmo provides employees with a 401(k) matching plan managed by Fidelity. We match 100% of contributions up to 3% of an employee's annual gross pay.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes the option to work from home or work from the New York office. Yieldmo provides a home office stipend for full time employees to ensure a comfortable work space.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Before COVID, employees were provided with a fully stocked kitchen and free lunch on all business days! We look forward to bringing this back once the pandemic ends!
Stocked Kitchen
Happy Hours
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
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