Senior Product Manager, Growth/Site at Fundera

| Greater NYC Area
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Here’s the thing—we hate traditional job descriptions. In our experience, they’re a terrible representation of what a job really entails and never paint a true picture of what it’s like to work at an organization.
That’s why, at Fundera, we do things differently. Instead of presenting you with some run-of-the-mill job description, we offer potential candidates our Job Spotlights. This gives us a chance to tell you the story of us, why you should work here, and what the role is really like.
Who’s Fundera and Why Should I Care?
Fundera is the go-to, financial resource for small businesses. We’re here to help entrepreneurs achieve their financial goals and grow businesses as big as their aspirations.
As a catalyst for smart financial decisions, our combination of proprietary technology and financial expertise provides business owners with tailored solutions based on their unique needs and eligibility—helping them prosper, create more jobs, and, ultimately, grow the economy.
Armed with one of the most experienced and passionate leadership teams in the business and backed by the industry’s leading investors, we’ve made a big impact on Main Street in just a short amount of time (Fundera launched in 2014 and has helped 35,000+ small businesses find their best financial solutions and secure over $1 billion in funding).
We’re experiencing massive growth year over year, and our impact on America’s job creators grows with us. We’re looking to further our impact and need incredible, ambitious, mission-oriented people to get there.
If you want to make a difference, if you want to create a workplace and life you love, and if you want to learn more and grow faster than you will at any other point in your career, you should keep reading.
What Is It Like to Work Here?
The easiest way to answer this is to check out our great rating on Glassdoor, take a deep dive into a few of our employee profiles, or look into some of our recent awards, like Crain’s Best Places to Work. Also, don’t forget to peep our Instagram.
For more detail, though, here are a few of our favorite things:
1. We want people who elevate the game - and offer meaningful equity in our fast-growing company to compensate for top performers.
2. We offer generous medical, dental, and vision insurance—you shouldn’t have to stress about your health. (And less stress makes you healthier, right?!)
3. Yes, your Fundera family is very important, but yours at home matters most. That’s why we offer incredibly generous maternity and paternity leave, have a family-friendly office, and love nothing more than seeing our Fundera kiddos at company events and socials.
4. Everybody needs a little R&R—but we want our team to have more than just a little. You’ll get flexible PTO and we mean legitimately flexible PTO.
5. We sponsor regular catered lunches with really cool speakers (like the founders of Birchbox, CityRow, and Percolate). We also regularly host company happy hours, and other events such as employee-led trivia and visits to customers. It’s important to bring our team together as much as possible.
6. Transparency is what our product is built on—and so is our culture. Whether that means regular all-hands meetings, board decks circulated every month, or a highly-accessible leadership team, we’re all stakeholders in this company and never forget that.
Ultimately, at Fundera, you get to come to work with a group of supportive, talented, ambitious individuals who will teach you something new every day, whilst building a product that will truly and actually change the lives of America’s small businesses and job creators. We think it’s pretty cool, and think you will, too.
Is This Role Right for Me?
Our Senior Product Manager, Growth/Site will be playing a key role in contributing to the strategy, product direction, and overall prioritization process of building data driven consumer products with a focus on engagement and retention. You will be collaborating with fast-paced, cross functional teams responsible for creating & delivering impactful products to both the small business owner and Fundera. If you’re interested in the position, here are a few things you’ll get to do and the qualifications that will make you successful in this role.

As our Senior Product Manager, Growth/Site, You’ll Get to...

  • Own the strategy and roadmap to productize top of funnel performance with a focus on traffic, conversion, revenue diversification and deeper engagement.
  • Identify and implement the site infrastructure and tools required to scale.
  • Partner closely with Marketing to drive intent based traffic to the best outcome on Fundera. Success here will require a deep understanding of Fundera’s core business and growth tactics to optimize conversion across marketing and sales funnel.
  • Build effective and ongoing relationships with key stakeholders (primarily Marketing, BD, Sales) to drive success across departments focused on top of funnel scale and efficiency. This will be reflected and fine tuned as a result quarterly/annual planning and goal setting.
  • Roll out framework and infrastructure to drive to rapid experimentation on marketing channels that have traditionally blocked top of funnel scale. 
  • Identify and implement testing methodologies (e.g. A/B and multivariate testing) to improve conversion rates (content, email templates, landing pages, CTAs) and drive ongoing optimizations.
  • Continuously analyzes data to monitor traffic and revenue performance to uncover areas for improvement and growth. As a result, there are ongoing recommendations, reports, and findings from shared all the way up to the executive level.
  • Partner closely with Growth Marketing to identify and implement tools, technology and automation required to create and scale an integrated marketing function.
  • Drive outcomes with a fully staffed Engineering and Design pod (sprint planning, decision-making, and consensus-building to manage projects from concept to successful launch.
  • Responsible for business alignment around new releases and changes, including briefing other team leads, providing documentation, tracking key operational blockers, and communication.
  • Stay current on industry best practices and implement new features, functionality releases, advanced workflows, personalization, and innovative segmentations.

We’re Looking for People Who Have...

  • 5+ years of product management experience working on data driven B2B/C platforms and technology supporting top of funnel growth and scale.
  • Must have hands-on, demonstrated experience working with industry tools and analytics packages, including e-mail, web analytics, CRM, and Marketing Automation platforms.
  • Proven track record of successfully shipping products/ features through conception, ideation, execution, and launch.
  • Proven track record of working with UX and Design to launch products/features.
  • Obsessed with measurement and KPI.
  • Can drill into performance and learnings (either wins or losses) for products that were shipped and talk about it at both macro and micro level.
  • Has a clear product development methodology or framework they can walk through this methodology for a product/feature they have launched.
  • Clear understanding of the value of experimentation and can share their framework to testing and research. Approach should include hypotheses definition, measurement and how they tie in qualitative user research and data-driven approaches.
  • Has had proven success of managing a pod/team that includes engineering, design, and stakeholders to prioritize and ship Has a methodology for prioritization and roadmap planning.
  • Experience in cross functional management with the goal to drive success of their product. 
  • Entrepreneurial and outcome results driven.
  • Self starter with a strong work ethic, effective communication skills and ability to manage ambiguity in the context of requirements.

What Should I Do If I’m Interested?
If working at Fundera gets you excited, we want to hear from you, regardless of whether you think this role is a fit. If you think you’ve got the relative experience, apply and let's start the conversation.
DISCLAIMER: Fundera does not accept unsolicited resumes from recruiters. Fundera is not responsible for fees from recruiters or other agencies except pursuant to written agreements with Fundera and authorization access granted on a per job basis through the use of Fundera’s agency portal link.

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