The role: 

Keeps has huge ambitions to be the best men’s hair loss brand in the world, and we’re looking for a Senior Product Manager to join our team, own our conversion funnel testing roadmap, and drive overall improvement across core growth KPIs. While the primary focus will be on improving our growth metrics via the purchase flow, this role could also evolve into owning other parts of our acquisition strategy.  

The ideal candidate is analytical, proactive, resourceful, organized, and results-oriented. You have a strong understanding of the intricacies of conversion funnel optimization, and are dedicated to raising the bar through methodical, structured A/B testing. We look for teammates who are curious and kind, and who will challenge us at every turn — asking the tough questions and determined to find the ideal solutions.

This role reports to the Keeps Director of Product. 

Some things you will work on:

• Own and execute the conversion testing roadmap, tying conversion / growth goals back to broader Keeps and Thirty Madison objective, partnering cross-functionally with stakeholders (Product, Growth, Engineering, Design, and Data) 
• Develop and optimize the framework for conversion testing, including core metrics; testing prioritization methodology; number and sequencing of tests
• Run continuous tests (A/B, multivariate) on our conversion funnels to improve identified and aligned upon KPIs (e.g., conversion rate, AOV, LTV)
• Collaborate with growth team on testing strategy, offers, sales, landing page design, and other growth initiatives
• Analyze conversion funnel metrics and build reports with large sets of data to identify trends, efficiencies, and opportunities that can help reduce funnel dropoff
• Manage quality assurance testing, ensuring our users always have a bug-free experience
• Speak with our users to identify and propose solutions to alleviate their pain points 
• Work with product design on user testing, and brainstorming new features and tests 
• Work with engineering to build out new features, estimate timelines and communicate releases 

You should have:

• 6+ years of related professional experience
• Have demonstrable experience increasing CVR, revenue, and downstream metrics through A/B testing each step of the conversion funnel
• Basic proficiency with SQL and data visualization tools
• Proficiency with platforms like Google Analytics, Google Optimize, Optimizely, Hotjar, and Amplitude   
• Knowledge of project management tools (JIRA, Trello, Asana)
• A track record of successfully working cross-functionally 
• Positive, flexible, and well organized to thrive in a fast-moving environment
• Passion about making health care more consumer centric and making care for chronic health conditions a better experience 

Bonus points: 

• Experience in health & wellness and/or e-commerce (subscription preferred)
• Managed a digital product end-to-end (from launch through to iteration, and growth)