VP, Product Management (Social Product Solutions) at DoubleVerify

| Greater NYC Area
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Reporting Relationship: Chief Operating Officer

Company Overview

Founded in 2008, DoubleVerify (DV) is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance by bringing transparency and accountability to the market and ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. DV has helped hundreds of Fortune 500 companies across every major vertical, including financial services, telecom, automotive, retail, CPG, travel, luxury and pharmaceuticals gain the most value out of their media spend by delivering best-in-class solutions across the digital ecosystem. Let’s build a better industry.

Position Overview

The VP, Social Product Solutions has overall ownership of and accountability for DV’s fast-growing product line of measurement and data delivered for the use of brands, agencies, and trading desks inside of social and other large proprietary ad platforms. This senior role oversees the development and delivery of DV product capabilities, including brand safety, fraud, viewability measurement inside of social and proprietary ad platforms like Facebook, Instagram, YouTube, Twitter, Snap, Pinterest and more. The role is responsible for developing a deep understanding of these 3rd-party platforms and how advertisers execute their ad campaigns on them. This product leader then must develop winning product strategies and capabilities for delivering new and innovative ways for DV product functionality to be implemented inside these environments. Finally, the product leader needs to lead the execution of the product development in collaboration with the platform to ensure successful service releases. 

This position requires strategic thinking, ingenuity, and innovation in expanding DoubleVerify’s services through new measurement solutions, data offerings, seamless activation solutions and advanced analytics. In addition to this responsibility, the role carries a high level of business ownership and visibility within DoubleVerify and through interactions with major strategic partners.

Job Responsibilities

  • Ownership and accountability for the development and success of Social Product Solutions at DoubleVerify.
  • Recruit, Train, and Develop a strong Product Management organization responsible for the end-to-end delivery of DV services to buyers across various Social Platforms.
  • Develop deep understanding of Social ad platforms and how DV clients utilize them to execute their media buys.
  • Coordinate internally with product teams representing specific measurement and data dimensions and capabilities to determine the most effective and competitive method for delivering these capabilities into the Social product channel.
  • Collaborate with DV Marketing to ensure DV Social Product Solutions are well-positioned to address the market and compete with other vendors.
  • Coordinate with the Sales Operations organization to ensure product delivery operations are scalable and sustainable while incorporating continuous feedback from existing customers to ensure satisfaction with DV Social services.
  • Build, maintain and communicate the complete social product lifecycle – from vision to handoff, including identifying new markets and creating product & strategies to win.
  • Collaborate with DV Business Development team to build and maintain social platform relationships necessary for product success in the buy-side of the online advertising ecosystem.
  • Interactively work with Senior Management to define social product vision based on customer feedback and functional needs and requirements.
  • Define and drive go-to-market strategy, planning, and execution for new product offerings and releases.
  • Represent DV Social solutions at various industry trade shows, client meetings, platform events and other important external group meetings.

Minimum Qualifications

  • 15+ years of Product Management experience.
  • 10+ years of Product Management experience in the advertising technology or online media industry.
  • Exceptional understanding of ad capabilities, creative formats and media buying practices with major Social platforms (YouTube or Facebook/Instagram)
  • B.S. or equivalent/higher level of education in Computer Science or a related field.
  • Understanding of common online advertising technologies, the online advertising ecosystem and the various media buying channels.
  • Experience with media quality measurement such as brand safety, fraud or viewability measurement.
  • Superior data analysis skills. Ability to personally deliver insight and action from information.
  • Ability to organize and deliver large amounts of information and actions across multiple dimensions of action including experience in some or all of the following: Roadmap management, agile development oversight, client support, integration management.
  • Demonstrated capability to coordinate and lead collaborative relationships and technical integrations with 3rd-parties to achieve business results.
  • Passion and desire to play a key role in leading a high-growth business in a fast-moving and competitive landscape.

Preferred Qualifications

  • Demonstrated ability to deliver high-quality, commercially-successful online advertising products through both individual achievement and the leadership of a team of product management professionals. 
  • Deep understanding of the online advertising industry, ad platforms and market trends.
  • Strong process management, business process re-engineering, and analytical skills.
  • Demonstrated ability to recruit and develop product managers to successfully delivery market-leading online advertising services.
  • Proven ability to balance the need of the customer while maintaining corporate objectives.
  • Ability to work with internal and external customers to find solutions to challenges they face.
  • Organized with a rigorous attention to detail, drive for excellence, and a positive “can-do” approach.
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Technology we use

  • Engineering
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DoubleVerify is located in the neighborhood of Soho New York. This neighborhood is full of great places to grab lunch or shop.

What are DoubleVerify Perks + Benefits

DoubleVerify Benefits Overview

Our employees enjoy perks & benefits, some of which are global and some are locally adjusted:

-Tuition reimbursement -Health & fitness reimbursement
-401(k) matching -Comprehensive medical coverage
-Free lunch & breakfast -Fully stocked break rooms
-Commuter benefits -Unlimited days off (US)
-Annual summer outings -Weekly perks like massages & yoga
-Monthly happy hours -Company outings and events

Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Acme's health insurance policy covers up to 2% of out of pocket expenses.
Life Insurance
Wellness Programs
Team workouts
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 4 weeks of leave for the secondary caretaker.
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Monthly.
Free Daily Meals
We provide free breakfast on Friday. Employees get free lunch on Wednesday.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, Onsite training courses.
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Time allotted for learning
Online course subscriptions available
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