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VP, Product Strategy—TV and Programmatic

| Greater NYC Area

Crossix is looking for a senior media and ad tech leader to own revenue growth and future development of our Programmatic and TV product lines. This position reports directly to the SVP, Product Strategy.

What you’ll do

  • Own product development, revenue performance and future growth for two key Crossix growth areas:
    • Programmatic – Consumer, Health Care Professional, Beyond Rx
    • TV Planning, Targeting, and Measurement:
      • Rx/Future planning solutions
      • National TV analytics
      • Addressable TV
      • Network Solutions (Planning, Data-driven linear & Measurement)
    • Develop and manage key partnerships and industry relationships:
      • Lead all partnerships and deals related to supporting programmatic and TV products, including contracting, product development, product enhancements, etc.
      • Directly interact with partners and clients to support sales, renewals, methodology discussions as subject matter expert
      • Solicit feedback from clients and partners on usage of products to recommend and lead enhancements for future product development
      • Develop a deep business understanding of growth opportunities, challenges, competitive environment
    • Drive Sales and Increase Market Penetration
      • Proactively identify additional opportunities to maximize commercial impact
      • Partner with our Marketing & Communications team to develop and improve product collateral, launch events and go to market activities
      • Manage financial reconciliation of our revenue stream with partners and ensure accurate reporting and recognition of associated revenue
    • Product Management
      • Lead and grow our team of product management experts to identify new opportunities for growth and adoption
      • Design and oversee all related operational support
      • Become internal subject matter expert on all product capabilities for Programmatic and TV; ensure that sales and service understand key product features and proper use cases
      • Thought Leadership—representing Crossix at conferences/events, in whitepapers and blog posts, and with key clients and partners

    What You've Done

    • 12+ years of experience working in ad tech or TV advertising
    • 4 year college degree required
    • Hands on experience working with media agency buying teams, including in depth knowledge of agency buying and planning tools
    • 3+ years working in media data sales in digital programmatic or addressable TV
    • 4+ years working in an analytics environment
    • Proven track record of building and growing media/ad-tech partnerships
    • In depth knowledge of addressable TV landscape
    • Deep experience providing data in digital and programmatic environments
    • Demonstrated industry expertise—author, conference presenter at industry events.
    • Strong leadership skills and ability to mentor and coach team members

    About Crossix

    Who we are – Crossix partners with leading healthcare and media companies to plan, measure and optimize their marketing and communication initiatives. With deep consumer and healthcare professional expertise, Crossix delivers hard-to-come-by audience and campaign insights to inform strategic business decisions and drive improved patient outcomes. Data-driven and data-proven, the patented Crossix methodology and differentiated technology enable critical connections across its proprietary data network of Rx, OTC, medical, clinical, media and consumer data to ensure more actionable cross-channel measurement with best-in-class privacy safeguards far exceeding HIPAA requirements.

    Leadership – With decades of combined experience and an unrivaled track record of healthcare innovation, our leadership team sets the standard for us. Their knowledge and expertise continually challenge us and the industry – through their work, their speaking engagements at conferences and their thought leadership published in the top industry publications.

    Culture – We know that our employees set us apart. Along with competitive salaries and benefits, we invest in creating compelling opportunities for professional development and career growth. We also believe that diversity is essential to building an environment where everyone can feel they belong. We’re continuously building an inclusive company where everyone feels welcome and heard.

    We are an equal opportunity employer and welcome all qualified applicants regardless of race, color, religion, sex, gender identity, sexual orientation, marital status

    Read Full Job Description


    1375 Broadway, New York, NY 10018
    At Crossix, a "steady flow of ingenuity" makes work fun

    An Insider's view of Crossix

    What are some social events your company does?

    Crossix encourages team and company-wide events, so we have activities like happy hours, Escape the Room outings, pizza making as well as field day and community service events.

    Sean Bell

    Analytics Services Supervisor

    What's the biggest problem your team is solving?

    My team is starting to do a lot more work in retail pharmacy, so we need to think about how the goals of retail pharmacy clients differ from pharma clients and how to tailor analyses to provide insights that meet these goals


    Analytics Services Manager

    How does the company support your career growth?

    From your immediate manager and up, there’s a culture of support that manifests in regular check-ins, growth plans geared towards giving you the kinds of work you’re interested in, and plenty of feedback in both directions.


    Lead Analytics Services Associate

    How do you empower your team to be more creative?

    Innovation is in our company DNA and everyone on the team is always encouraged to bring new and unique ideas to the table. Our Culture Club also organizes creative initiatives that make our working environment more collaborative and fun.



    What are Crossix Perks + Benefits

    Health Insurance & Wellness Benefits
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Retirement & Stock Options Benefits
    401(K) Matching
    Company Equity
    Perks & Discounts
    Beer on Tap
    Casual Dress
    Commuter Benefits
    Game Room
    Stocked Kitchen
    Happy Hours

    Additional Perks + Benefits

    Frequent Team-Building Activities and a Private Rooftop

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