Senior Manager, Social Media (on-site Stamford, CT)

Responsible for developing and implementing a comprehensive social media strategy, establishing brand leadership and loyalty to increase customer engagement and awareness of the Spectrum Enterprise Brand across social channels.
Major Duties and Responsibilities

• Actively and consistently supports all efforts to simplify and enhance the customer experience.
• Identifies and implements best practices and create unique engagement activities that represent and differentiate the brand.
• Manages the planning, execution and optimization of the Spectrum Enterprise social media channels as part of brand, marketing communication, content and lead generation strategies, and collaborate with digital teams to seamlessly integrate social and digital experiences across venues.
• Serves as a key stakeholder across the marketing framework, delivering social strategies that amplify and augment brand and marketing activities through an integrated approach.
• Proactively monitors competitive activity, identify new social trends and key influencer groups.
• Designs social media strategies to achieve brand and marketing objectives; manage, create and execute original, high quality content and engagement activities.
• Creates social calendar, blog strategy and unique social tactics (Reddit AMA, Wikipedia updates, organize chats, google hangouts, and Q&A sessions).
• Drives cohesive vision and social media strategic roadmap.
• Collaborates with writers, designers, and external agencies, to ensure content is current, informative and appealing and to drive asset approval and delivery on a timely basis.
• Facilitates internal social adoption across product teams.
• Partner with internal departments to specify and analyze weekly and monthly reports on social volume, web traffic, and engagement metrics. Set goals and objectives with clear KPIs against all channels, campaigns and tactics; researches competitive benchmarks by channel to set aggressive but realistic targets.
• Motivate and manages/mentors direct reports at manager and coordinator levels.
• Monitors SEO and user engagement and suggest content optimization; develop reporting to share with stakeholders and executive leadership.
• Communicates with industry professionals via social media to create a strong network.
• Keeps abreast with new digital technologies and social media best practices.

Required Skills/Abilities and Knowledge

• Ability to read, write, speak and understand English.
• Working experience creating, managing and executing social strategies and content (stackable content designed to be shared) for optimal impact preferably within a B2B environment or enterprise.
• Ability to quickly multi-task across multiple social media channels and tools.
• Highly engaged digital and social media expert with the ability to develop social media campaigns and programs.
• Proven experience using social media for brand awareness and marketing amplification.
• Deep understanding of SEO and web traffic metrics; strong analytical skills.
• Ability to identify target audience preferences, extract key insights to inform and develop a strategy, and then mobilize organizational resources to execute across various social formats.

Required Education

• Bachelor's Degree in Marketing, Communications or equivalent field

Required Related Work Experience and Number of Years

• Social media strategist or Social media manager - 8-10
• B2B experience with leading technology or telecommunications brands
• Experience managing/mentoring small teams, and thrives multi-tasking in a cross-functional position
• #LI-NT1

MOP610 2024-31325 2024
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