WayBetter

WayBetter

50 Total Employees
Year Founded: 2011

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How we differ from other fitness & wellness apps: They focus on content. We focus on motivation.

WayBetter is a marketplace that connects leading health & wellness coaches with people who want to build positive habits. The WayBetter app couples behavioral science with gamification to help members accomplish their goals around fitness, nutrition, mindfulness, and someday a lot more. How are we different from other fitness and wellness apps? They focus on content. We focus on motivation. New Challenges Weekly — With a new variety of challenges starting every week, led by the world’s best coaches, there’s always something new to get started or stay on track. Fun & Social — We make the hard work of changing habits fun through gamification along with a social feed where other members cheer you on. Accountability — We let you bet on yourself. Get off the couch and complete the challenge and earn your bet back … plus a profit! If not, your money goes to more committed players. WayBetter makes money from members who get access to all our challenges and coaches. Coaches earn money by bringing in new members and by having existing members play in their challenges. We’ll power up 300% in 2021 by expanding the volume and variety of challenges on our platform. Building on the success of our first apps, DietBet and StepBet, we’ve helped 1 million people adopt new healthy habits and make long-term lifestyle changes. Along the way we’ve partnered with 300 influencer coaches who have collectively earned over $10 million. With the launch of our flagship WayBetter app in 2020, we’re on a mission to build the world’s first goal-sharing social network.


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