Company Description

We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer brands. Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility and facilitate customer acquisition for our valued clients.

Job Description

We are seeking a talented Biddable Media Strategist to join our growing team. We were recently named to Inc. Magazine’s list of Best Workplaces. Therefore, this is a rare opportunity to join a stellar team.

Sosemo is an award-winning digital marketing agency that specializes in search marketing (SEO/SEM), paid social, and programmatic media buying. The ideal candidate will be entrepreneurial-spirited, highly detail-oriented, have exceptional problem solving skills along with prior SEM and paid social experience preferably at an agency. Programmatic and SEO Experience is a plus.

Along with a competitive salary (salary range: $55,500 - $72,500 *hourly if under $58,500), yearly bonus, and benefits, we also offer opportunities for our employees to earn a significant amount of additional compensation by working overtime and earning reward points.

Our office is located at 26 Broadway. In addition to working with a stellar team, our office has beautiful common areas, daily wellness classes, and free coffee/snacks. Please note: our office is following all CDC and state guidelines. ***Fully remote employees outside New York City (located within 1 hour of the Eastern Standard Time Zone) will also be considered and are encouraged to apply***

Duties & Responsibilities

• Conduct SEM and paid social media inventory assessment and develop budget allocation recommendations based on client goals
• Conduct social listening/audience insights analysis/ insights/ recommendations
• Conduct keyword research
• Develop and optimize text ads
• Planning, implementation, execution and evaluation of campaigns
• Provide daily campaign management (Google, Facebook/IG, LinkedIn, TikTok, YouTube, etc.)
• Rebalance campaign budgets based on ad frequency and overall performance
• Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
• Research and keep up on industry trends
• Ensure that the “Sosemo Approach” is followed by the team
• Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
• Manage clients and ensure satisfaction
• Assist with training and managing associates

Qualifications

• 4-year college degree 
• Minimum 1-2 years of experience managing biddable campaigns (paid social, SEM, programmatic, etc.)
• Passion for digital marketing and entrepreneurship
• Must have strong analytical and problem solving skills to interpret campaign performance
• Must have strong verbal and written communication skills
• Must be comfortable presenting (Virtually & In-Person)
• Ability to manage and prioritize multiple projects simultaneously
• Must be able to make decisions in a fast-paced environment
• Must be highly detail-oriented
• Must have basic knowledge of web technologies
• Must have experience working in Excel and PowerPoint on a daily basis (comfortable with Pivot Tables & VLOOKUP)
• Must have working knowledge of social networking sites (Instagram, LinkedIn, Snap, TikTok, Pinterest, and X)
• Must have working knowledge of search engines (Google & Microsoft) in relation to biddable campaigns
• Prior pharmaceutical marketing experience a plus
• Prior experience with Meltwater or other Social Listening tools a plus
• Prior Fortune 500 or big agency experience is a plus

Additional Information

Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.

All your information will be kept confidential according to EEO guidelines