GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
GSTV Values:
● Growth Focused
● Social Accountability
● Tenacious Behavior
● Valued Actions
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
Summary:
Campaign Manager, Programmatic (Programmatic Ad Operations Trafficker) is responsible for collaborating with sales to navigate business from agencies and marketers, with a consultative and technical advertising approach. This role requires strong knowledge and understanding of programmatic advertising and the supporting Ad Sales Tech ecosystem of DSPs, SSPs and DMPs, and a strategic and analytical approach to programmatic. The candidate is directly responsible for trafficking ad campaigns and creatives across the GSTV Video Network, technical QA of third-party creative assets, implementation of custom assets, troubleshooting delivery problems, identifying, and clarifying missing details with partner teams, and sharing learnings/information with the team. Support the education and evangelization of programmatic strategy, standard methodologies, and offerings both internally and externally, serving as a key programmatic subject matter authority.
Responsibilities:
Responsibilities include, but are not limited to:
- Manage all Post Sale activity – setup of direct contracts from the OMS (Salesforce) to the ad-serving platform (Vistar). Review to ensure accurate scheduling details are included, and communicate any issues related to creative and campaigns.
- Coordinate with Sales team to obtain creative asset materials and launch advertising campaigns both programmatic and direct.
- Maintain pre- and post-launch QA process for all ads, assuring that all ads meet creative specs, and are tracked properly.
- Effectively work cross functionally with teams to optimize campaigns to meet performance objectives.
- Manage our Digital Extensions relationships, process and campaign executions.
- Troubleshoot issues with campaign delivery, performance, and discrepancies.
- Be a subject matter expert for specialized product trafficking instructions.
- Provide Sales with existing/historical AdOps perspective for program feedback during Kick-Off process.
- Manage third party DSP relationships to ensure that they setup campaigns properly and then monitoring those campaigns and reporting on those campaigns with self-serve dashboards.
- Document best practices and seek out opportunities to improve process inefficiencies and ways to improve operations workflow.
- Other duties as assigned.
Requirements:
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Skills:
- Outstanding organizational skills, attention to detail and the ability to multi-task in a fast-paced environment
- Excellent data analysis and problem-solving skills. Knowledge of BI Tools a Plus
- Strong Excel skills required; pivot tables a must.
- Knowledge of industry platforms such as Ad Servers, Salesforce, JIRA/Confluence, etc.
- Knowledge of Programmatic solutions (DSP, SSP, Trading Desks, Deal ID)
- Desire to learn the advertising business and grow with a rising team.
Education and/or Experience:
Bachelor’s degree or equivalent experience, as well as 3 to 5 years in the media/digital industry with 1+ years in the programmatic space.
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.