Justworks

Our mission is to help entrepreneurs and businesses grow with confidence.

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Director, Demand Generation

Sorry, this job was removed at 2:31 a.m. (EST) on Monday, May 22, 2017

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Why you would love working with us

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

Job description

The Director of Demand Generation will be responsible for the day-to- day performance of web marketing channels and site conversion in the US for Justworks. This position will be directly responsible for driving traffic, conversion and strategy with a clear target of building a world-class digital lead generation funnel, driving SMB leads. This is an exciting opportunity to drive the future of digital marketing and be a key member in growing this business.

Responsibilities include:

Design and implement the strategy for digital inbound marketing and overall demand generation
Drive revenue goals of the website through the use of analytics, testing, and strategy
Traffic generation to the webpage including SEO, SEM, social media, external linking, direct mail, etc.
Drive online innovation through continual optimization and research
Identify and evaluate potential next generation opportunities
Communicate website and acquisition performance to key stakeholders
Manage monthly/weekly/daily forecasting and reporting at channel level for traffic, revenue, spend, ROI and other performance KPIs
Facilitate communication and strategic alignment across all marketing disciplines
Assist in the project definition, strategy creation, and accountability of key marketing projects
Experience leading demand generation for SMB business
Experience with Salesforce tools, as well as Hubspot, Marketo or similar
Experience building attribution models
Embrace our mission and values: Our mission is to free entrepreneurs to focus on their mission. Our values are simplicity, openness, grit, integrity and compassion.

Leadership:

Manage and lead the performance marketing team, including one manager
Opportunity to hire and build out demand gen team
Collaborate with cross-functional teams including Sales, Product Development etc.
Participate in the Management team to assess and prioritize projects

About you:

5-8+ years of experience in digital strategy, analytics, or conversion optimization
Experience in marketing B2B SaaS products, in particular SMB-focused products
Experience with online marketing platforms, including Google Analytics, Hubspot, Salesforce, Optimizely, etc...
Proven analytical skills, with the ability to summarize and present findings clearly and concisely, SQL a must
Strong verbal and written communication skills, with the ability to present complex ideas and influence executive leadership
Experience in related Online Marketing disciplines, such as SEM and SEO.
Team player, able to work with global cross-functional teams.
Excellent time management and prioritization skills.
Creative and curious thinker able to identify emerging business and cultural trends relevant to Justworks’ target audiences and able to integrate foresight into marketing planning.

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Param Ghangas

Director of Data Services, Engineering Team

CHANNEL YOUR CONTRIBUTIONS

A culture of growth & experimentation

How Justworks team members work with data is getting an overhaul this year, and Param Ghangas is excited for that next chapter. The director and her team are laying the groundwork for a platform that Ghangas said will ease metrics management and reporting. “Our goal is to make data available at scale so Justworks data consumers can ask questions and perform analyses in a reliable, trustworthy and secure way,” she said. Important work like that still leaves room for fun, with engineers engaging in non-core work like hackathons and bimonthly product and engineering demos.

Justworks’ engineering team has some of the most passionate and collaborative folks I’ve had the pleasure to work with. There is a general spirit of generosity across the entire group.

Layla Ramirez

Director of Diversity, Equity, Inclusion, and Belonging (DEIB)

BOOST BELONGING

Caring fearlessly and building a more equitable workplace

DEIB is a priority at Justworks. A dedicated team of DEIB experts collaborates with teams throughout the company, from executive leadership to recruitment, weaving DEIB practices into the fabric of the organization. Justworks’ DEIB team also works with the company’s people experience team to develop learning experiences, programs and processes that help Justworkers progress their careers and develop into DEIB ambassadors. The team supports Justworks’ eight ERGs to foster inclusion and belonging. “Each element is a spoke of our DEIB wheel, moving in tandem to advance progress,” Ramirez said.

To ensure we are weaving DEIB into every aspect of Justworks, our leadership team works hand in hand with us to build and continuously improve our people processes and programs.

Mike Seckler

President & Chief Executive Officer

GUIDING THROUGH GROWTH

Leading through change by emphasizing people

As an operations-focused leader, Mike Seckler works to reach big, ambitious company goals, understanding that individual development is key. “Fostering a high-growth environment where employees have space to explore new domains and pursue ideas tops our list in terms of helping our people flourish,” he said. “An atmosphere that encourages and rewards personal initiative provides incredible development opportunities.” In addition to creating a nurturing work environment, Justworks also provides tools such as the Learning Experience Platform and access to Udemy Business and ExecOnline.

My vision for leading my team is to find, hire, develop and retain a diversity of great people and form them into a winning team.

What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture

Volunteer in local community

Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day

Partners with nonprofits

Justworks.org is creating equitable access to entrepreneurship for early-stage minority- and women-owned businesses through its annual grant program.

Open door policy

OKR operational model

Team based strategic planning

Pair programming

Open office floor plan

Flexible work schedule

Remote work program

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.

Highly diverse management team

Justworks is committed to constantly improving our diversity, equity, and inclusion initiatives across the entire company.

Mandated unconscious bias training

Diversity manifesto

At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.

Diversity employee resource groups

Justworks has eight Employee Resource Groups (ERGs) that are all committed to making the company's work culture more diverse and inclusive.

Hiring practices that promote diversity

Health Insurance + Wellness

Flexible Spending Account (FSA)

Justworks employees can contribute up to $2,500 annually to their FSA.

Disability insurance

Dental insurance

Vision insurance

Health insurance

Life insurance

Wellness programs

Justworks offers its employees multiple wellness perks including access to Talkspace, Classpass, Gympass, and a complimentary membership to Headspace.

Mental health benefits

Justworks offers employees access to Talkspace and an annual complimentary membership to Headspace.

Financial & Retirement

401(K)

401(K) matching

Justworks will match up to $1,000 of your 401k contributions dollar for dollar per year.

Company equity

As a Justworker, you have a stake in the company you work every day to build. All Justworks offer letters include equity and Justworkers can continue to earn more over time with promotions and tenure.

Child Care & Parental Leave

Generous parental leave

Family medical leave

Return-to-work program post parental leave

Company sponsored family events

Justworks Family Matters Employee Resource Group hosts events throughout the year for employees and their families to participate.

Vacation + Time Off

Generous PTO

Flexible Paid Time Off (PTO) (within reason, of course) 10 Public Holidays 7 Sick Days 5 Volunteer Days

Paid volunteer time

5 PTO Volunteer Days

Sabbatical

Employees continually employed by Justworks for at least five years are eligible for a sabbatical leave of up to six weeks.

Paid holidays

Paid sick days

7 PTO Sick Days

Office Perks

Commuter benefits

Company-sponsored outings

Free snacks and drinks

Company-sponsored happy hours

Onsite office parking

Pet friendly

Fitness stipend

Home-office stipend for remote employees

Professional Development

Job training & conferences

Lunch and learns

Promote from within

Continuing education available during work hours

Online course subscriptions available

Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

View full list of perks + benefits

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