Director, Mobile Marketing
THE ROLE:
The Director of Mobile Marketing will be responsible for driving customer acquisition and retention for Peloton's mobile app. This position reports to the Vice President of Marketing.
RESPONSIBILITIES:
- Define and be accountable for key business performance metrics
- Manage and deploy marketing budget across digital and offline acquisition channels to drive mobile app installs
- Develop and manage relationships with key partners
- Monitor, analyze, and report on business and marketing campaign performance
- Collaborate with product and tech teams to develop product enhancements that drive business growth
- Partner with CRM team on retention initiatives
- Stay up to date with the latest technologies and trends in mobile marketing
REQUIREMENTS:
- 6-8 years experience in mobile digital marketing, with in-depth operational experience with multiple digital channels: social advertising, display advertising, and SEM
- Deep understanding of acquisition and retention metrics, and the ability to create operational dashboards
- Demonstrated ability to lead direct reports as well as influence cross functional teams
- Detailed working knowledge of mobile analytics and attribution tools and experience working with engineers to integrate SDKs and implement analytics tags
- Expert operational knowledge of marketing platforms and related technologies (eg. AdWords, DoubleClick, Facebook marketing partners, tag managers, etc.)
- Detail-oriented, with strong organizational and project management skills
- Familiarity with HTML, CSS, and JavaScript
- High level of proficiency in Microsoft Excel/Google Sheets, SQL knowledge preferred
About Peloton:
Founded in 2012, Peloton has transformed the at-home fitness experience by creating a bike that merges high-design with modern technology to provide access to live streaming and on demand indoor cycling classes led by elite instructors. With a state of the art studio, the best instructors and content distribution, Peloton delivers an intense high-energy workout that motivates, while positively changing the mind and body.