Director, Product Marketing
We are looking for a growth centered Director of Product Marketing (PMM) that will join our Global Marketing team. You will be responsible for commercializing innovative publisher solutions and developing the go-to-market strategies to maximize product adoption and revenue growth. This position reports to the VP of Product Marketing and will be based in New York.
What you’ll do
- Drive global product adoption across our suite publisher solutions with a focus on Publica, our CTV ad server
- Represent the voice of the market and define customer demand that will activate product investments and revenue growth
- Oversee go to market strategies, positioning/messaging, branding, and packaging of all publisher products and data solutions
- Coach the product marketing team on the business strategy needed to deliver an industry-leading publisher experience for consumers and businesses, and help them structure inbound recommendations to product teams based on customer needs, competitive analysis, and market opportunity sizing
- Support the field organization by developing effective marketing collateral, including solution overviews, best practice presentations, end-user training materials, whitepapers, and case studies / success stories
- Work with Design and UX teams to create compelling marketing collateral that drives adoption and engagement our portfolio of products
- Provide input to the Product and Engineering organization to develop ad product strategy, prioritize the roadmap, and ship products on time
- Collaborate with commercial leadership to understand and remove revenue blockers and provide client-facing support for publishers worldwide
- Partner with the overall Marketing and Product team to develop customer success stories
- Publish thought leadership that educates publisher decision makers while generating demand for our publisher solutions
Who you are
- BA or BS degree; MBA or quantitative graduate degree a plus
- 10+ years experience in product marketing; digital publisher experience experience preferred
- Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers and senior executives
- You have experience working globally and are empathetic to customer needs
- You have an aptitude for working with analytics and data, and turning those insights into compelling and actionable growth strategies for products
- You are a bridge builder and have experience engaging with teams cross-functionally
- You have a deep understanding of the media landscape and are passionate about digital advertising
- Excellent presentation skills and enjoy working with clients
- You have the ability to mix creativity with strategic thinking, and demonstrate strong organizational skills
- You have strong communication skills, both written and verbally
- You are comfortable serving as a spokesperson at industry events and in trade media
- Passion for building teams and developing talent; experience managing teams of 10+
New York Applicants: The salary range for this position is $138,600 - $237,600. Actual pay may vary based on experience or geographic location.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].
To learn more about us, please visit http://integralads.com/
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.
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