Description and Requirements
Role Value Proposition :
MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to individual and institutional customers. We're united by our purpose to help our customers and each other create a confident future; we're guided by empathy; and we're inspired by each other to make a difference in the lives of our coworkers, customers, communities, and the world at large. At MetLife, it's #AllTogetherPossible . Join us!
The MetLife Marketing organization is evolving to enable our Next Horizon strategy. The organization has outlined a new vision - to be a customer-centric and data driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.
The organization is on a journey to create a high performing team enabled by a set of modern capabilities. This will require us to change the organization's expectation of marketing as well as shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
The Brand Customer Insights & Analytics Manager will be responsible for the management of end-to-end market research and advancement of next gen analytics to inform brand strategy, reputation, and drive business growth. Brand consideration will be a fundamental component of the evolved enterprise strategy customer commitment measurement and the role will be responsible to develop and manage a consistent brand measurement and analytics practice, enabling deep and actionable insights to inform brand strategy. This person brings intellectual curiosity and problem-solving skills to turn research data into brand recommendations and actions.
Key Responsibilities:
• Manages E2E market research to inform brand strategy and measurement from survey design, data collection to analysis and recommendations.
• Designs and implements predictive analytical models to enable brand strategy and business health measurement.
• Deliver brand health and consideration metrics and provide insights to drive brand activation.
• Develops survey instruments to measure brand health, momentum and understand drivers of consideration.
• Coordinates and monitors data collection and ensures data quality in partnership with selected research agencies.
• Analyzes data and produces brand health and consideration measurement and insights.
• Provides clear and detailed insights on how our key audiences are perceiving our brand and outline strengths and weaknesses vs competitors.
• Produces advance analytical models to understand drivers of brand consideration.
• Collaborates with brand strategy and in-market insights to develop opportunity areas enabling action plans.
• Assess the impact of signature programs on brand leveraging multiple data sources (e.g., Internal single customer view, 3rd party data, survey data, etc.)
• Develop playbooks and toolkits to expand best-in-class scalable brand measurement and analytics methods for MetLife.
• Continue to advance the culture of insightfulness and leverage of customer insights to influence strategies and tactics to drive business growth.
Essential Business Experience and Technical Skills:
Required:
• 5+ years' hands on experience in marketing research methodologies; needs to be an expert in the field and bring marketing science discipline to full spectrum of primary marketing research as well as able to provide strong linkage to secondary research and performance analytics.
• Expertise in qualitative and quantitative research methods,
• Research agency management experience
• Storytelling skills to turn data into actionable insights. Ability to communicate complex issues to a wide array of stakeholders.
• Practical familiarity with analytics and business intelligence tools and marketing/data platforms e.g., R, Python, Alteryx, Power BI, and other tools related to analytics web, digital, social listening, and CRM.
• Proficiency in advance Excel, and PowerPoint
• Knowledge of advance statistical techniques to solve specific business questions, (e.g., basic descriptive statistics, correlations, regression analysis, decision trees, neural networks, Bayesian belief models, cluster analysis, etc.
• Highly analytical, customer centric, and data-driven, possessing ability to use insights to frame recommendations and results into concise and actionable recommendations.
• Ability to work with cross-functional teams to drive initiatives and achieve results.
• Strong organizational skills with an ability to effectively manage competing priorities.
• Strong financial and business acumen
• Experience in insurance and/or financial services a huge plus
• Excellent verbal and written communication skills
• Ability to manage end to end complex multi-market projects from strategic alignment and design to delivery / insights activation.
Preferred:
• Bachelor's degree in the field of computer science, information systems or business administration, marketing, with statistical / mathematical knowledge. Advanced degree preferred.
At MetLife, we're leading the global transformation of an industry we've long defined. United in purpose, diverse in perspective, we're dedicated to making a difference in the lives of our customers."
The wage range for applicants for this position is $103100 to $137400. This role is also eligible for annual short-term incentive compensation. MetLife offers a comprehensive benefits program, including healthcare benefits, life insurance, retirement benefits, parental leave, legal plan services and paid time off. All incentives and benefits are subject to the applicable plan terms.
The salary range for applicants for this position is 103100 - 137400.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2023 "World's Most Admired Companies" as well as the 2023 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
103100 - 137400
#BI-Hybrid