Marketing Operations Analyst
THE ROLE:
As a Marketing Operations Analyst, you will work to create and implement scalable processes that ensure best practices in campaign operations, lead generation and database management. You will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the acquisition, member experience (lifecycle / retention), and sales teams.
WHAT YOU'LL DO:
- Manage technical aspects of key marketing systems (marketing automation, CRM, digital advertising, analytics platform, and internal databases) used to generate, distribute, and report on leads and customers.
- Establish and maintain scalable processes that ensure best practices in campaign, lead, and customer lifecycle management.
- Design and implement data pipelines and integrations required to support marketing initiatives.
- Monitor and maintain data quality within the customer database.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
- Develop programs to continuously enrich customer profiles across all lifecycle stages.
- Partner with sales, retention, and support teams to creatively solve business problems.
EXAMPLES OF WHAT YOU'LL DO:
- Develop tactics to better connect anonymous visitors to identified leads, and eventually to customers.
- Create a lead scoring methodology based on customer behavior data.
- Define analytics tracking requirements to support new website features, and ensure proper implementation of such requirements via QA and user-acceptance testing.
- Develop data model and data capture processes in collaboration with retention marketing team to support lifecycle initiatives around customer segmentation, triggered communications, and proactive outreach.
- Configure Salesforce fields required to support new marketing campaigns, and implement the data pipelines necessary to pass data from internal database and other sources to Salesforce.
IDEAL CANDIDATES WILL HAVE:
- Strong analytical skills (including mastery of SQL and Microsoft Excel) and experience with reporting and data analysis.
- Proficient in marketing technology systems (e.g. Salesforce, ExactTarget, Segment/Tealium, Atlas/DoubleClick, internal customer databases) and integrating those systems with each other.
- Ability to independently manage multiple projects at the same time in a fast-paced environment.
- Technically capable, detail-oriented, excellent communicator, and a desire to improve processes.
- BA/BS or equivalent working experience.
ABOUT PELOTON:
Founded in 2012, Peloton has transformed the at-home fitness experience by creating a bike that merges design with modern technology to provide access to live streaming and on demand indoor cycling classes led by elite instructors. With a state of the art studio, the best instructors and content distribution, Peloton delivers an intense high-energy workout that motivates, while positively changing the mind and body.