We’re looking for an experienced Product Marketer to drive Bluecore’s product research, positioning and go-to-market around predictive technologies, audience generation and behavioral data. Are you an excellent communicator who is insanely creative and relentlessly resourceful? A strong copywriter with a love for positioning and messaging? Do you know any good jokes? If so, we should talk. This is a unique opportunity to both define positioning and implement go-to-market strategies for existing and future products across a variety of marketing channels. We have big ambitions, and we want you to help us lead the charge.

• Lead the adoption of Bluecore solutions with compelling positioning, naming, and key selling points that clearly articulate and differentiate Bluecore in a saturated marketplace that has run amok with buzzwords and jargon. We hate buzzwords and jargon.
• Partner closely with product management to build internal and external facing product communications and training across all teams – sales, product, engineering, customer success and marketing – around the product roadmap, sprint releases, and the announcement of new product experiences. Ensure that internal communication is clear, consistent, and that feedback loops are seamless.
• Define product value prop, including customer pain points, differentiators, market trends, competitive segment analysis and objection handling.
• Build out buyer personas and refine marketing and sales content to support these distinct audiences
• Develop and maintain relevant segmentation of the market, collect insights from customers and prospects on current and unmet needs, build strategic product marketing roadmap and articulate product positioning and messaging
• Create and refine sales and marketing content for existing and new product launches, including demos, scripts, videos, and presentations
• Develop the Go-To-Market launch strategy for new products, including sales training and enablement, customer communications and roll out plan, and external marketing announcements (collateral, website, content, PR, demand generation strategy)
• Contribute to strategic product decisions with the product and marketing teams
• Give and solicit feedback from other team members with the aim of producing the highest quality work

Qualifications

• 4-7 years product marketing at an enterprise software company (ideally a SaaS solution; experience in email and advertising verticals a plus)
• A successful product marketing professional; classically trained in the marketing disciplines, with a proven ability to get products to market. From a marketing perspective will have taken products through every stage of the product lifecycle.
• Have a passion for disrupting the status quo through strategic marketing
• Superior written and verbal communication skills
• Strong track record executing in a fast-paced, start-up environment with minimal oversight
• Highly collaborative with the ability to inspire others and make the impossible happen
• Passionate about content marketing, social media, advertising and digital media trends
• Well-versed in PPT and the Adobe Creative Suite
• Both MBAs and non-MBAs welcome

• Highly competitive compensation package and opportunity to work for one of the fastest growing start-ups in New York City.
• Laid-back office, casual attire. Jeans and a t-shirt always OK, though we have some pretty snappy dressers on this team. The choice is yours.
• Free breakfast, lunch, snacks, drinks.
• Monthly fitness stipend. Yoga, CrossFit, Spin … your choice.
• Monthly NYC metro card (or similar public transit pass) paid for.
• You’ll receive a new laptop with appropriate software installed to complete your work.
• Full medical, dental and vision benefits program.