Product Marketing Manager

| Hybrid
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Smartly.io is a fast-growing team of 130+ from almost 20 different countries, building a world-class tool for the largest performance advertisers to automate and optimise their Facebook advertising at scale. Our product is used globally by 500+ leading online advertisers, such as eBay, Skyscanner, Zalora, Nelly and Foodpanda. Our offices are located in Helsinki, Berlin, New York, San Francisco and Singapore. We are profitable and hungry for growth.
We are now looking for Product Marketing Managers to our Marketing team in Helsinki or New York. Our current Marketing team has a great mix of editorial, graphic and video production capability -- as a Product Marketing Manager you would represent the product viewpoint, focusing on finding effective and creative ways to package our offering. Your main responsibilities would include helping our customers in being more successful through using our product, driving product adoption among our customers, and enabling sales across our customer verticals and markets. Our Engineering and Product teams are based in Helsinki, this position will be based in either Helsinki or New York to work effectively with them.
As a Product Marketing Manager you will:
  • Craft Smartly.io’s message, positioning and value proposition and effectively communicate those to different customer verticals
  • Coordinate new product launches and feature roll-outs together with product management and customer support
  • Develop marketing plans to support the introduction of new features and products to drive adoption
  • Work closely with our customers teams to identify, prioritize, and create the most impactful marketing and sales materials
  • Work closely with Facebook’s product marketing to align our messaging and roll-out plans
  • Create customer case studies highlighting the benefits of our product and service
  • Work with our customers and service operations teams to clearly represent the voice and needs of the customer
  • Measure the impact of your work and use the data to refine priorities
What are we looking for?
  • Experience in planning and executing go-to-market strategies
  • Track record of developing standout marketing for SaaS companies
  • Exceptional ability and love for storytelling in a simple, thoughtful, and visual manner
  • Capability to present complex technical information in concise manner to a variety of audiences, including non-technical
  • An appreciation for the detail
  • Project management and collaboration skills in high-paced, cross-functional environment
  • Passion towards online marketing
  • 5+ year of experience in product or marketing related work in B2B software, adtech or other SaaS company
As a Product Marketing Manager at Smartly.io you will also:
  • Work with the nicest and brightest teammates in a flat organisation
  • Have the opportunity to rotate globally between offices for weeks or months
  • Have a competitive salary + option plan
  • Recharge yourself with full 5 weeks of paid annual leave
  • Enjoy weekly breakfasts, Friday demos with beer and monthly sports with the team
How does the the recruiting process for this position look like?
  • STEP 1: Analytical assignment on Facebook advertising
  • STEP 2: Real-life case on Product Marketing
  • STEP 3: Smartly.io sales demo simulation getting to know our tool

P.S. Learn more about us in our blog posts: Why Fly 89 Employees to Greece — the Futur.io Offsite and How We Hire Great Business Talent — or check out what our teammate Claudio thinks about working at Smartly.io!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RubyLanguages
    • TypeScriptLanguages
    • FlowLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Monday.comManagement
    • WebflowCMS
    • HubspotCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration

Location

We put Smartlies' health first. While we have created more flexibility for Smartlies to choose where they work, we continue to follow all local health measures to ensure that our New York office remains open and safe for all who choose to come in.

An Insider's view of Smartly

What projects are you most excited about?

At Smartly.io we are most excited about continuing to work with our partners to solve challenges and better enable them to enhance their performance on paid social. Many brands we work with have been focusing more and more on creative so it's no surprise that Smartly has as well. I've seen our Creative solutions evolve so much in the last two years

Corinne

VP US East

What are some things you learned at the company?

Open communication is encouraged at all levels of Smartly.io, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.

Malachy

Customer Solutions Engineer

How do your team's ideas influence the company's direction?

We foster transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At Smartly.io, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.

Kristo

CEO & Founder

What are Smartly Perks + Benefits

Smartly Benefits Overview

Smartly.io’s benefits are meant to ensure that employees stay healthy, well, and energized in different life situations. Smartly.io supports employees so that everyone can focus on learning and creating positive impact in their role.

Growth-minded colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone. Weekly lunches. Opportunities to attend industry events. Team stipends for activities while not in the office.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
5 Weeks Per Year
Paid volunteer time
Paid holidays
Paid sick days
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
One-time Benefit for New Hires
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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