Tech Roundup: MediaMath expands to Germany, Fluent exit and more

New York adtech firm MediaMath acquired german advertising company Spree7.

Written by Fergal Gallagher
Published on Nov. 24, 2015
Tech Roundup: MediaMath expands to Germany, Fluent exit and more

MediaMath acquired Spree7

New York adtech firm MediaMath acquired german advertising company Spree7. The acquisition of the Berlin-based real time advertising technology company is an attempt for MediaMath to expand into German speaking countries. [MediaPost]

 

Phhhoto snapped up $1.5 M

Social picture sharing app Phhhoto raised $1.5 million in seed funding this week. Eniac Ventures led the round with participation from other investors that included WME and Maveron. Phhhoto also announced a new feature called Party, that allows users share pictures with a group of friends. [PEHub]

 

The Greatist $2M funding

Online health and fitness publication The Greatist announced it has sold $2 million of a proposed $4.5 million funding round. The publication, founded in 2012, houses a mish mash of content from daily workouts and healthy recipes to lifestyle and fashion tips.

 

The $3.25 million NestEgg

Vanare | NestEgg raised $3.25 million seed funding from RIAs, financial services & private equity executives, as well as affluent families. Vanare offers a fully integrated technology platform for financial advisors and their clients. [PR Newswire]

 

$100M+ exit for Fluent

Industrial Developments International (IDI) acquired New York based Fluent for $100 million and 15 million shares of common stock. Fluent is a leader in people-based digital marketing and customer acquisition, serving over 500 leading brands and direct marketers. [MarketingLand]

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