Greatist, the go-to site for health-conscious millennials, scores $4.5M round

by Taylor Majewski
January 20, 2016

Riding New York’s ongoing wave of venture-backed media startups,

, the “good for you” digital content site, nabbed a $4.5 million Series A today.

The health and wellness site, which touts headlines such as “25 Paleo Lunches to Brown Bag to Work” garners about 10 million unique monthly visitors, with less than 25 percent of traffic derived from social networks. Since its launch, Greatist has experienced rapid growth as its audience has increased 250 percent year-over-year. Greatist’s target audience primarily includes millennials, with a focus on fitness, health and happiness content.

“We're excited to take things to the next level and reach more readers, continue to connect with like-minded brands, and devote more resources toward making Greatist the destination for health-conscious millennials," said Derek Flanzraich, Founder and CEO at Greatist. "Our goal is to stay focused on building our audience and growing revenue in a way that doesn’t compromise the amount of trust we've established with our readers."

The funding round was led by Palo Alto-based Floodgate, with participation from New York investors Strauss Zelnick and Andy Russell. John Gardner, a managing partner at Nokia Growth Partners and TreSensa investor David Pecker also participated in the round, along with previous investors RiverPark Ventures, Vayner/RSE, Jonathan Miller, Ramit Sethi, and Chris Hughes.

The company plans on using the funding toward investing in growth within the creative and sales departments, as well as enhancing the platform.

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