Constant connectivity in a digitally powered world has changed the way people shop. Screens have become the new storefront, and online shopping represents the future of retail. However, New York tech companies have begun to pay homage to the brick-and-mortar businesses that have lined the city’s streets for decades, keeping the concept of an in-store experience alive in Silicon Alley. We rounded up some of New York tech’s coolest storefronts that will let you shop the old school way.
You can try out a Casper mattress in the company’s NoHo showroom. By booking an appointment to test the product, you’ll be able to meet with the company’s employees and take a nap on a Casper mattress.
Location: 45 Bond Street
Rent the Runway’s store offers a rotating selection of styles and accessories from the site. In the company’s Flatiron location, you’ll get one-on-one attention from a stylist who will walk you through an assortment of clothing. You can then choose dresses from the company’s in-store selection and try them before you rent.
Location: 16 W 18th St
After making an appointment at one of Bonobos’ storefronts, dubbed “Guideshops,” you will have a knowledgeable “Guide” (stylist) show you the entire Bonobos assortment. After you find the perfect fit, the Guide will place your order and have the clothing shipped to your house.
While Peloton is the cycling business focused on bringing digital classes to your home, you can also workout in the company’s physical studio. At this Chelsea location, you can use your bike's tablet to interact with other riders, view your stats and compete with everyone else taking the class.
Location: 140 W 23rd St
While Warby Parker started as an online service for eyewear, the company quickly expanded to offer a brick and mortar experience. With spacious showrooms and excellent customer service, Warby Parker stores employ on-site optometrists for eye exams, opticians for fittings and even feature book collections so you can test out your new glasses in-store.
“Gilt by Appointment” is Gilt's first-ever in-person shopping experience. While Gilt is known for offering online flash sales, the company’s Midtown showroom allows you to shop a curated selection of designer apparel—all at up to 70 percent off retail prices. Bonus: a personal stylist is always on site to assist you.
Location: 2 Park Avenue, New York NY