mParticle named Snapchat API Partner
mParticle, a customer data platform for the multi-screen era, announced it has been named a Snapchat Partner. As an Audience Match API partner, mParticle will enable mutual clients to seamlessly connect their first-party user data to easily create more personalized and relevant ad experiences on Snapchat. [Press Release]
Knock raises $32 million Series A
Knock, an online real estate service that handles the details of home sales, announced it raised a $32 million Series A this week. The round was led by RRE Ventures, with participating investments from Redpoint, Greycroft, Correlation Ventures, Great Oaks Venture Capital, Corazon Capital and FJ Labs. [TechCrunch]
AOL’s Area 51 launches first project
AOL’s Area 51 launched back in June to allow AOL employees to pursue entrepreneurial endeavors. On Thursday, the incubators first project is launching. The project, titled Avery.ai, was created by AOL Research Scientist Davood Shamsi. Avery.ai is a chatbot that integrates with Slack so marketers can use natural language to analyze complex data analytics without needing a data scientist to decipher the insights. [Press Release]
Reserve nabs $10M Series B
This week, digital concierge service, Reserve, scored a $10M round this week from Expa Capital, Human Ventures and First Round. The company plans on using the funding to launch a new, "best in class" table management product in the second quarter of 2017. [TechCrunch]
Feedvisor raises $20M from General Catalyst
On Tuesday, algorithmic commerce platform Feedvisor scored a $20 million round led by General Catalyst Partners, with participating investments from Inception Micro-Angel Fund, Oryzn Capital, JAL Ventures and Square Peg Capital. With the new funding, the company plans to double its workforce and heavily expand its New York City office. [TechCrunch]
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