We live in a consumer society, but there's perhaps nothing we consume more than media. With so much content available to the average internet user, companies are clamoring for new ways to effectively market their offerings on every device. A new wave of NYC startups is making that happen.
Here are five media marketing companies you should know:
Boasting a client list of well-known travel brands, Intent Media has turned a unique media specialty into a prosperous niche market. Founded in 2009, Intent leverages data science and customer knowledge to help travel shoppers find what they need. In turn, Intent helps its clients boost potential revenue. With three rounds of funding over the past eight years, Intent Media has raised more than $50 million in capital.
If you're not familiar with the acronym OTT, it's time you learn. Over-the-Top content is the term used for all standalone streaming media. As the trend toward streaming services intensifies, the ability to leverage OTT and corresponding data is increasingly important.
Zype recognized that trend when they opened their doors in 2013. The NYC startup provides a cloud distribution system that allows companies to reach audiences across every device.
In the era of mass media it's easy to forget about individual preferences. However, SundaySky has crafted a SmartVideo platform allowing companies to deliver personalized video for each of their customers.
With relevant information and customized storytelling, SundaySky's video technology has allowed massive corporations like AT&T, Comcast, CitiBank and Verizon to reach their customers on an intimate level.
The aptly-named SheKnows Media has made a name for itself within digital marketing by harnessing its core niche: women's lifestyle content. Operating a variety of media properties, SheKnows produces a variety of content — including fashion, cooking, athletics, parenting and more.
Founded in 2003, the company's brands include SheKnows, BlogHer, HelloFlo and StyleCaster. They have offices in New York and Scottsdale.
Perch is a local startup that knows the future of marketing lies somewhere between the physical and digital world. Founded in 2012, Perch is creating a new form of interactive consumer media that allows customers to interact with information about brands as they shop. Digital displays can provide info on prices, alternative color options, reviews and related products.
The company recently tallied a $1.5 million venture round in 2015 and has worked with brands like Verizon, Lenovo, Kate Spade and Absolut Vodka.
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