MoneyLion, a New York-based fintech company, will be acquired by Gen Digital, a company developing solutions to help people safely navigate the digital world, in a deal worth $1 billion. The acquisition allows Gen to offer a comprehensive financial wellness solution.
MoneyLion operates a digital consumer finance ecosystem, providing tools to help individuals improve their financial decision-making. Its services include credit building, financial management and investment options, alongside an app for consumer finance, an embedded finance platform for businesses and a media arm that delivers financial content.
Gen specializes in cybersecurity, online privacy and identity protection, operating a portfolio of consumer brands including Norton, Avast and LifeLock. The company is expanding into consumer financial empowerment by incorporating MoneyLion’s personal finance and AI recommendation platforms, enhancing its financial wellness services to help users manage and secure their digital and financial lives.
The acquisition is slated to close in the first half of fiscal year 2026. Alongside enhancing its technology stack, the merger will expand Gen's services to MoneyLion’s more than 18 million users, allowing it to broaden and diversify its customer base.
