It can be a full-time job keeping up with the latest fashion trends, but tech can help. From rental websites to online boutique curators, these four New York City fashion startups can help anyone become a fashionista.
The right conversation piece can turn heads. Clothia, an interactive fashion platform and e-commerce site, specializes in conversation-starter fashion. The site allows users to discover trends, create virtual wardrobes and buy clothing and accessories from international boutiques that aren’t available in the U.S.
Dressometry is a B2B startup that uses machine learning and data science, plus some old-fashioned human review, to extract attribute data from products (color, neckline, occasion, sleeve length). Using this data, the company then builds solutions for fashion and e-commerce clients, creating more powerful search, personalization and marketing.
Looksima not only helps shoppers define their own style, but provides a wardrobe of options. Based on a customer’s style profile, online stylists recommend looks, creating an outfit guide with clothing from digital retailers. By clicking on the recommended looks, shoppers are taken to the site selling the items, where they can buy.
Ever since fast fashion became the norm, the industry has come under attack for being unsustainable. Material World is tackling the problem of fashion waste. Instead of sending outfits to the landfill to make room in one’s closet for new trends, customers of the service can trade in designer brand clothes for gift cards to top clothing retailers. The e-commerce site ensures good fashion never goes to waste in a landfill, or in a closet.
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