When executed well, a conference or networking event can catapult an attendee’s career — and that’s exactly what event management platform Bizzabo aims to accomplish with its latest funding. The startup just raised a $15 million Series B round of equity funding, and it will be used for developing new features to scale the platform, as well as beefing up its business development team.
Led by Pilot Growth Equity, with participation from Maor and existing investors, the investment brings the company’s total funding to $30 million.
“We’ve gained a lot of momentum and rapid growth over the past year, and our immediate focus is on the expansion of our event cloud solution and scaling our resources to support the increasing market demand,” said CEO Eran Ben-Shushan. “This growth round will help us scale faster and bring our event innovations to more brands around the world.”
Bizzabo equips businesses with tools such as analytics, automation and personalization features to help them better plan and measure corporate events. Using the app, companies can build a website, sell tickets, manage event registration and track ROI. But this wasn’t exactly what Ben-Shushan had in mind when he first launched the company.
“We initially started Bizzabo as a networking app for professional events,” he said. “It became clear that the event industry needed a deeper alternative to more than just networking, but how events were planned, managed and measured. Many teams from marketing to sales had cloud technology and automation tools to scale their efforts, increase efficiency and collect data-driven insights like never before — and that’s how our all-in-one event success platform was born.”
As part of the deal, co-founder and managing director of Pilot Growth John DeLoche will join Bizzabo’s board of directors.
