Tunity raises $12M to become the Shazam of TV

by Katie Fustich
February 22, 2018
Woman wearing headphones while watching TV
image via shutterstock

Have you ever found yourself at a noisy bar or crowded gym where a television is showing a critical hockey game or breaking news broadcast — but the volume has been muted? Sure, it makes sense sometimes — in busy environments, excess noise can be a (literal) headache. Still, sometimes you want to be able to tune in and tune out, which is precisely where Tunity comes in.

On Tuesday, it was announced that Tunity had closed a Series A funding round to the tune of $12 million. What’s more, some big names are behind those bills: lead investors included Adam Neumann, co-founder and CEO of WeWork, as well as John Mack former CEO and current senior advisor at Morgan Stanley.

“The $12 million in Series A funding is being used to grow Tunity’s team and address several key initiatives,” said Founder Yaniv Davidson. Among these goals, Tunity intends to “Complete the productization of Tunity’s out-of-home viewing data, which is already attracting significant interest from television networks and advertisers, enhancing its patented cloud-based deep learning and computer vision technology, and build out its marketing and business development functions.”

In addition to the funding, Tunity welcomed a major partnership with MGM International Resorts, parent company of numerous hotels, restaurants and casinos across the United States and the world. The multi-national group plans to utilize Tunity’s unique technology to elevate the guest experience at their many properties.

The $12 million in Series A funding is being used to grow Tunity’s team and address several key initiatives.”

"We are always looking for new ways to elevate the guest experience, and Tunity's technology will help us continue to lead the industry with an innovative and engaging approach to our customer experience," said Steve Zanella, MGM Resorts' President of Core Properties, Las Vegas in a statement.

Founded in 2014, Tunity is a mobile-based platform that allows users to scan live TV and hear the muted audio directly through their device. Currently, Tunity supports 100 top channels, including ESPN, NBC, The Food Network and many more.

Tunity boasts a plethora of uses from keeping peace between roommates during a late-night Top Model binge, to aiding those with hearing and/or vision loss — and investors have taken note of this untapped potential.

Presently, Tunity operates with offices in Tel Aviv, Israel and New York City, “the most innovative market,” said Davidson. Beyond this, New York City’s status as a media hub serves Tunity’s goals perfectly.

“Tunity partners with and sells to media networks primarily based in New York City. As the central hub for television and media networks, New York City offers Tunity close proximity to its partners and clients.”

By all standards, the future of Tunity looks bright — and we’ll definitely be tuning in.

 

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