After 10 years of perfecting its content marketing platform, New York-based NewsCred has set its sights on a bigger challenge — changing the way marketing teams work.
To fuel those efforts, the company announced today that it has raised $20 million in funding. The round will help the company expand on its Integrated Marketing Edition tool, which it launched last year. The tool is designed to unify marketing teams by giving them a single space to view all marketing activities and collaborate.
We believe that content marketing platforms are equipped to become the strategic centerpiece for modern marketing organizations.”
The funding will also allow the company to expand its global teams and bolster its support of enterprise customers. Those efforts allow the company to double down on its mission of making content marketing platforms the primary tool for how marketing teams do their work, said Shafqat Islam, co-founder and CEO of NewsCred in a statement.
“We believe that content marketing platforms are equipped to become the strategic centerpiece for modern marketing organizations,” said Shafqat. “By bridging the gap from campaign planning to content creation, providing tools to streamline execution, and surfacing analytics across operational efficiency and campaign performance, we are empowering global marketing organizations to transform how they work, deliver exceptional content, and elevate the impact of their marketing efforts.”
Founded in 2008, NewsCred provides a platform that allows marketing teams to plan, create and measure marketing campaigns. The company has established itself as a leader in the industry, earning that position in Gartner’s Magic Quadrant for two consecutive years. It works with hundreds of enterprise customers across the globe, including Twitter, Cisco, Fidelity and more.
Moving forward, the company plans to invest in research and development around its integrated marketing and work management capabilities. It will also focus on broadening the integration stack of its platform, according to the company.
The round brings NewsCred’s total funding to more than $100 million and comes more than three years after it raised a $42 million Series D.
InterWest Partners led the round, with participation from strategic partner Dentsu Inc., as well as Escalate Capital Partners. All major existing investors also participated in the round.