Peloton Files Paperwork Signaling an IPO to Come

Tatum Hunter
August 28, 2019
image via peloton

image via peloton

You bought the bike, you bought the subscription, and soon you can buy the stock.

Peloton, the in-home exercise equipment and digital fitness class provider, filed its S-1 with the Securities Exchange Commission on Wednesday, teeing up its much-anticipated public offering. 

The filing painted a picture of explosive growth, listing 1.4 million users who collectively completed 58 million workouts last year. Peloton reported revenue of $915 million for 2019, up 110 percent from 2018, though the company hasn’t yet reached profitability.

Peloton also quadrupled its headcount in the last two years, which it named as one of its risk factors.

The company is no stranger to big moves. Since Peloton’s start in 2012, the company has raised almost $1 billion, including a $550 million Series F last August.

Among the parties set to benefit from a public offering are Tiger Global Management, with about 19 percent of Class B shares, and True Ventures co-founder Jon Callaghan, with about 12 percent of Class B shares. Fidelity, TCV and Peloton CEO John Foley each own about 6 percent of shares.

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